PR, public relations is a wide term that aims at maintaining a favorable public image. Most of the time, it is associated with celebrities and the large scale corporations. But have you ever thought that a Spanish translator (or the translator with expertise in other language) also can feel the need of using PR activities? Well, most of you might have never thought about this. But, yes this can happen and most of the translators who have a renowned name in the industry, generally take help of the PR activities to maintain and boost their reputation.
Spanish is one of the living world languages that we know today. Hence, it is obvious that the demand for Spanish translators is gigantic in nature. If you are one of them and have gained immense experience in the industry, then you might definitely think about involving into PR.
Here are some of the benefits that you may gain through PR:
• Gain a competitive edge
• Your reputation in the market will increase
• You will not need to worry about the survival, as your name/brand will speak for itself.
• You will be positioned as an expert in translation.
So, to reap such benefits, you must also have a full-fledged list of strategies for PR:
1. Speaking at Public Events
Speaking at public events is a great way to increase your reputation in the public. You can look for opportunities in language institutions, translator associations or business organizations. Here you will get the chance to give something (knowledge about language, translation or industry) to the audience and receive something (trust, reputation, publicity, awareness) in return.
2. Pitch Template
A pitch template is also essential to boost your profile. Prepare a pitch template, i.e. a draft, which will include details like, your unique selling point, your services and target audience. Further, if you own a press page (if possible, create a press page, as it is highly beneficial), do not forget to include a link to it.
3. Work on the Contact List
It is necessary to work on the contact list. This implies that you must put together a complete list of colleagues, websites or publications that, according to you, might show some interest in featuring a story where you will be portrayed as a Spanish language translation expert. For this, you will have to research the web and make sure you avoid using generic email addresses.
4. Guest Posts
You can also look for opportunities, wherein you will provide guest post to the blog sites, which are most visited by your target audience. These sites will contain blogs that the target audience loves to read. Hence, if your post will be published here, the traffic will also switch to your blog. Awareness among the audience would increase. People will start knowing you and recognizing your skills.
With PR, you can contribute in boosting presence and reputation in the industry. Not just your target audience, but also, your colleagues, business organizations and clients become aware about who you are. Your existence starts to shine in the market and you get positioned as an expert in the translation field.