Recent reports suggest that big brands such as KFC, Dominos, Pizza Hut, Burger King and Subway will deliver tempting food to the train passengers in India.
Soon, the passengers will have the facility to order pizzas and burgers on the Indian Railways website. Their ordered meal would be delivered right to their coaches.
It is also said that if the passenger makes a last-minute purchase, the vendor boys will wait on the station platform with the ordered pizzas, burgers and Indian thalis.
To cater to the train passengers in India, these restaurants are opening their stores at the railway stations. Reports say that the potential for this is very huge, as almost 23 million passengers travel by train each day.
Further, it is said that such outlets will come up in the food courts at various stations – Pune, Agra, Visakhapatnam, Howrah, Madurai and Mumbai.
This move is said to be very beneficial in pushing the sales of these quick service restaurants. Not just this, it will also transform the food that is on the rail network of India.
Additionally, product innovations and special railway menu are also getting designed to cater the passengers.
KFC India has introduced a Watt-A-Box that will charge the customer’s phone battery. So, if you are visiting KFC in India to enjoy the 5-in-1 meal box, you will need not to worry about your phone getting dead.
According to reports, this box is available at select stores in Mumbai and Delhi. The limited edition of this box can be won through online contest on the Facebook page of KFC India or through the contests that would be conducted in Delhi and Mumbai.
Talking about this superb box; this box contains a power bank on the side, with your usual tempting meal. It also features Lightning cables and micro-USB that charges the smartphones, both iPhone and Android.
Furthermore, you can carry the power bank along with you as it is removable.
The concept is really the one to be loved.
Although the power bank will not double up the battery, yet it would charge your phone, while you are enjoying your meal.
Similar marketing campaigns have also been introduced by other brands, like pizza hut, which rolled out a box that converted into a projector. It was introduced in Hong Kong.
Read Related Stories: