Philips Lighting has launched its latest web-based LED lighting solution in India, through which users would be able to control home lightning via their smartphones and tablets from anywhere, anytime.
This solution has been launched targeting the lower middle and upper middle class in India.
This is termed as ‘Philips Hue’ and is based on Internet of Things concept.
Philips Hue works across both android and iOS mobile platforms.
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The range of Philips Hue includes a Hue starter kit with bridge and 3hue lamps. The price starts at Rs.16,995.
In India, the high end luminaires market is pegged at almost Rs.3,000 crore. Initially, Philips would showcase its new solutions in the online e-commerce portals and its ‘Light Lounge’.
Philips has nearly 140 Light Lounges in various Indian cities.
Philips hue app features lighting settings that are based on the research of Philips about the biological effects of lighting on the body.
The company said that it had provided nearly 1.5 crore LED lamps to the indian government as a part of the Modi’s national programme for domestic and street-lighting in 100 cities by the month of March, 2016.
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The company will sell its Hue solution through Reliance Digital stores and Croma. Further, it has also partnered with Snapdeal, which will be its online partner.
To meet the demands of both export and domestic market, the company has set up varied manufacturing units in India.
The LED products manufactured in Baroda and Mohali are exported to almost 24 different countries in East Asia, Latin America and Africa.
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