Companies must understand the importance of professional SEO content writing if searching for an efficient way to educate their audience. Doing business is all about reliability, visibility, and credibility. People will come to you only if they easily find you. But reaching the prospective customers is difficult as everybody is struggling hard to stay ahead of the game. Content writing is a proven tactic that can provide you the competitive edge.
Statistics That Signify The Importance Of Content Writing For Businesses
If you don’t know why content writing is one of the best strategies for businesses, then give a quick look at the most recent statistics.
✓ 82% of people have a positive viewpoint for a specific company after accessing their custom content.
✓ 77% of online visitors read blogs, and 70% searchers get company details through articles.
✓ 96% of business to business clients search for vital information online.
✓ 47% of customers read about 4-5 pieces of content before making a purchasing decision, and reaching a sales representative.
✓ 70% of consumers engage with a business after reading a content.
If you’re wondering how it can benefit your business, and how you can become a successful website content writers to generate more leads, then read on this post.
4 Reasons Businesses Need Content Writing
Content is a highly versatile marketing strategy for companies of all industry, as it fuels them to generate more revenue without investing much efforts and funds. There are many more reasons why it is so important in today’s business world. Some of these are as follows –
1. Engage And Educate The Audience
The gap between you and your consumers can be the biggest factor responsible for your business failure. You are going to have the most difficult time selling the products or services, if you don’t know who is the ideal customer. Finding a targeted audience, and developing a trustworthy relationship with them is the first step in the ladder of success. Content overcomes this gap and connects you with customers by informing them about your business, its offerings, discounts, and etc.
As your main goal is to reach the potential customers, write just what people want to read rather than what comes to your mind. Starts writing along with keeping the following content writing tips for branding in your mind.
I. Ask yourself some important questions
The very basic thing you need to do while composing the content is to ask yourself some questions – For whom you’re creating the specific piece of copy? What is your purpose behind composing that content? What readers are expecting from you? How it relates to your brand? How does it appear to a targeted audience?
II. Think like your targeted audience
The next step is to put yourself in a place of readers and think from their perspective, regardless of business. Some people read just for fun, while others for getting a solution to their problems and finding useful information. So, keep your focus on what they’re looking for, not what you want to sell them.
III. Use the same language
If you’re going to start travel content writing for foreign travelers, ensure that it must be written in the language used in a specific region. Use Spanish lingo, if readers are from Spain, and Italian for Italy users. To reach users in the best way, it is crucial to speak their language. If your clients are industry experts, use technical terms and add the tone of professionalism.
IV. Create benchmarks
Keep a record of everything you’re doing in content writing and analyze it most often to determine if your efforts and investment are paying off in a better way. Check increase in the numbers of website visitors, total page views, total likes and shares on a specific piece of content, and leads generated to know where you need to put in more efforts.
2. Ranks At The Top On The Search Engine Result Pages
According to reports, it proved that more content you publish, higher will be the page ranking on the search engine. Compatible SEO content boosts the chances to appear on Google where millions of people come in a day to get solutions for their problems. You can win the opportunity to get more customers internationally if make your content global ready and gives what they’re actually looking for.
Search engines crawl and index the websites based on the content quality ensuring it provides readers the most desirable and useful information. They’ll declare your website spammy if contain outdated, poor quality, and copied content. To avoid this situation, up-to-date and refreshing content is rewarded. So, write for online visitors and search engines using relevant content.
3. Earn Strong Links From Other Leading Websites
You might probably know that SEO experts mainly focus on composing the high quality of content for effective link building. There is a logical reason for it – other website owners, individuals, and businesses exchange link when find premium information to offer their prospective visitors. Guest posting is one of the highly useful methods for link building. So, create thoroughly-researched, well-crafted and linkable content with extremely valuable information for readers with images, videos, infographics, and more to avail each and every link building opportunity.
4. Create The Reputed Image On The Social Media Platforms
Just having a social media presence is not enough to reach more audience. You must share vital information on all social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, etc by doing a regular post. Customers love when you provide interesting bite-sized material, and share your post with other people.
Content writing including articles, press release, blog, website content, online forums, etc is an important strategy for businesses no matter what the type and size of business are. In a study, when marketing professionals are asked about the effectiveness of combining SEO content writing into business, the majority of them said that blogs on their company’s websites and social media post draws more visitors.
10 Qualities Of Evergreen Content
Evergreen content always remains in the fashion as it consists of the information that never changes, and considered useful by all readers. Top 10 characteristics of evergreen content are listed below:
1). Writing readable and shareable content relevant for the targeted audience with the most-searched keywords and a single key topic (customers are looking for).
2). Mention all the important features of your products and services to let users know how it is going to benefit them.
3). Content is easier and friendly to read with no spelling mistakes and grammar errors. It must contain simpler language, headings & sub-headings, bulletins & numberings, table, lists, and consistent style.
4). Content should always be written in the preferred and scannable format (provide an overview of useful points at first glance).
5). Write around the persona of readers including storytelling to present them with the genuine reasons for using your products or services regardless of forcing them.
6). Add the new spice of entertainment to keep visitors engaged and provides them with the best user experience.
7). Optimize the content for search engines and social media platforms to let online visitors find it everywhere they find for you. Consider tips for social media writing to create content that allows users to take the most of your post, and share it with others.
8). Keep your website content updated with new information. Rewrite the existing one if it is not according to the searchers’ need and search engines’ guidelines/algorithms.
9). Mention valid facts and statistics to make readers more reassured. For example, if you sell products online, include real data that make customers confident about purchasing such as how many people buy your products last month? What was their satisfaction rate?
10). Include and promote the desired call to action to let visitors do what they wish once they’re on your site. For example, downloading option, contact us, request a quote, subscribe to the newsletter, etc.
If working on these characteristics seems difficult for you, it would wise to ask a successful content writer for composing premium content, no matter what the topic is. Copywriting is not restricted just in terms of writing, but it needs to be thoroughly checked for plagiarism, social media platforms, under-optimization, and over-optimization. Hence, it’s good to let professionals handle this task with utmost accuracy, conciseness, and uniqueness.
Get Started With Effective Content Writing
If you realize the importance of content for your business, you must start creating a successful strategy that assures quality results. While creating and optimizing the content, you need to ensure that it meets the search engines’ guidelines otherwise it may lead to a penalty. TridIndia has a team of in-house skilled and experienced writers with expertise in several domains and standard writing styles. The company is constantly serving the writing needs of myriads of domestic and international clientele with a range of services – technical, script, SEO, travel, e-book, medical, abstract, and more.
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