- January 20, 2020
- Posted by: Tridindia
- Category: Translation Blog, Translation Tips
Do you know what binds all the international markets and businesses together? Each and every business that operates on a global scale speaks in two or more languages, so as to eliminate the language barrier. So, it can be rightly said that behind every successful business in the world, there is language translation. Be it for documents or websites, translation is indeed important. Given that almost all the businesses have their respective websites to operate online, translation of websites cannot be ignored.
Here in this blog, we will explore all the important reasons why do you need to translate your business website in multiple languages. So, let’s get started –
1. Connects With Overseas Audience
In today’s global world, communicating in English is not enough. People always prefer brands that talk to them in their native tongue. Hence, professional website translation in USA helps you reach you to the overseas customers, talk to them in the language they understand and boost brand awareness in the global market.While English is spoken by only 360 million native speakers, Spanish, Mandarin and Hindi languages are spoken by 405 million, 955 million, and 310 million native speakers. With this, it is quite evident that translating your website in the customers’ native language is worth investing in.
2. Outrun Your Competitors
To beat the competition on a local or global scale, you need to make sure that you give a tough fight to your competitors. But, this may seem to be an impossible task if you do not have translation to back your decisions. Your website should be perfectly translated, keeping in mind all the slangs and dialects used by the customers. The better the translated version of your website is, the better it will be in attracting customers and outrunning your competitors. Make it a point to avoid machine translation as this does not deliver quality and may backfire your business growth.
3. Boost Conversion Rate
As stated above, buyers are more likely to purchase from a website that speaks to them in their mother tongue. This is clearly justified by a survey conducted by Common Sense Advisory which claims –
♦ 55% of customers shop from websites that have content in their native language.
♦ 60% of customers never buy from English-only business websites.
♦ 53% of customers find it convenient to browse a website that speaks to them in their native language.
These figures indicate that if your website is translated into the target customers’ language, more customers would visit your website, covert into leads and increase the conversion rate. The sales & revenue graph will also increase.
4. Build Trust
Unless the customers trust your brand, they will not buy from you. Therefore, translation is considered as a key to building trust and credibility among the target audience. With translated content on your website, your customers can easily understand what you sell or how well can you satisfy their needs and demands. Once the customers begin to trust you, your sales and revenue will automatically increase. You will thus, need translation partners to assist you with quality translation in any specific Indian or foreign language.
5. Business Expansion
You may want to expand your business in global markets. With the translation in your business expansion strategy, you can clearly achieve that. Not just this, you can also attract multilingual customers in your current domestic market, for example, Spanish speakers in the United States. According to the Pew Research Center, the population of Spanish speakers in the US will reach 43 million by 2020. Hence, translating your website in Spanish will certainly help.
Start Getting More Profit With Translation Today!
With effective translation of your website, you can experience a surge in the profit margin for your business. This is because the profit increases with the increasing number of loyal customers in your kitty. So, investing in quality business translation in India is definitely important. At TridIndia, we make sure that the linguistic regulations are properly complied to and that the end result is not just translated but also localized as per the target country’s cultural and language preferences. So, get your website translated today! For any concerns, queries or details regarding translation, do get in touch with our project managers. Call us right now!
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Image Credit to Radek Grzybowski