What Google Can’t Tell You About 2018 Localization Trends

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Author: Swati Deshmukh
Category: Localization Blog   Translation Blog   

Looking back in the previous year 2017, it’s been a magnificent year for localization industry which set a next to impossible benchmark for marketers to crack it in 2018. But you know the word “impossible” itself says”I m possible”. Impossibility exists as long as one doesn’t attempt it.

Just with the inauguration of the new year 2018, the translation industry is picking up the pace with the enhancement of localization trends. It has been buzzing that this year 95% of multinational companies are looking for upgrading their venture in localization to succeed as a global enterprise and recognize as a leader in a particular domain. There is no, doubt that just like the previous year,

localization trends will maintain it’s aroma to dominate the language industry successfully this year also. Do you want to know how? Then let’s just get more familiar with localization and how does it give a flying start to boost your business productivity?

Why Does Localization Matter So Important To Companies In The 21st Century?

Generally, we humans have a tendency to present ourselves as an expert in our own area but at the same time get nervous when someone suggests “why don’t you start up a new line in overseas with such accessibility to beat the existent market?

With the invasion of the digital world, the whole universe revamped itself as a marketplace where we can buy or sell any product around the world whether talking about complicated or sensitive product sitting on the comfort of the sofa. Modern technology has completely render us a free pace where localization stand out as a key factor for differentiating the brands effectively in overseas market and give it a brand new look so that it can be presentable among international audiences. Talking about winning the heart of global audiences while expanding business scope is not a big deal as the market nowadays has itself become homogeneous.

In short and easy terms, localization gives you the assurance that all of your targeted audiences regardless of their own language or geographic location will receive the same level of quality that you invested in your language.

What To Expect From Localization When Marketing Globally:

● Getting familiar with other local cultures and values
● Abide by legal regulations and rules of particular location
● Use local currency and units
● Appeal to local consumption and buying habits in campaigns
● Use easy to understand content in the local language for their better understanding
● How localization will work in favor of locals to influence them

Localization Of Live Streaming Video

Broadcasting business events, projects, a new venture is one of the trendy additions that a business owner can adopt to influence the customer via creating emotional, funny, social cause whatever the subject he wants to in different languages to touch his emotions for the product. A video is considered as today’s weapon through which anyone can raise his point for anything with liberty by knocking the door social media platform and post his video. This is the most versatile marketing tool one can efficiently utilize to channelize his business promotion across the globe and can reach to the millions of users.

Benefits Of Posting Live Video On Different Site

● Produced an unbiased, unedited version of storyline to all viewers
● Give a glance at different culture and language
● Adding a product video will boost your conversion rate by 80%
● Video builds trust among locals and in return increase your ROI
● Google is also in favor of video which uplifts the ranking of your product in different search engines.
● Video resist the attention of even laziest buyer

Today the situation is like localization upgradation tends to narrow down the distance of geographical borders and bring it closer to you. So why resist in one country when you have the opportunity to take advantages of localization and translation industry to publish a worldwide recognition for your business.

The future of business starts while you localized your business!

 

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I am big foodie and my love for different cuisines is the actual reason why I am a language blogger. To try out those cuisines, I had to travel to variety of places, where language used to be a big barrier. Therefore, I started learning languages, found new interest in them and transformed into a full time blogger, who keeps eating and writing funny, inspiring, detailed and educational blogs on languages, native people and the countries.
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