What is Review Moderation?
Moderation is an art through which, one can restrict any obscene content from getting posted on his website, social media channel, review page or any other online platform. Thus, if you are a business owner, you must take this as a very serious matter. When you deal with the online population or allow user generated content, you may get some defamatory content that may put your brand value down. Some online users may post very bad review about your business, or write something very disturbing that may influence the genuine customers in a very negative way. Thus, to shield your brand name and give customers a welcoming environment, you should look forward to the moderation of brand reviews.
Need of Review Moderation
Earning customer trust is the major objective of every business and through authentic reviews, you can certainly achieve that. However, things are not that easy in the global business world, especially in the online market. The benefits and risks involved with conducting business online are somewhat equal. But, if you understand and execute the perfect ‘ruling’ tricks, you may only benefit from the online world. Basically, while you ask the users or your customers to post feedback/ reviews on your website page or any social media page, you actually allow a whole lot of user generated content that can be sometimes perilous for your business. This implies that there are users, who post negative reviews about your business and even absurd content that disrupts the welcoming environment of your brand. While you are trying to gain your customers’ trust, some users (which can also be your competitors) may try to put you down, showing that you are not the right brand for the customers. To avoid such nuisance, you need to outsource services related to review moderation.
Such services help you in a number of ways and protect your brand reputation online. Hence, the need for moderating reviews is very significant, and it may be a helping hand in variegated ways, viz. –
To protect the brand against cyber bullying
To shield name, trust and reputation of your brand
To improve product sales and make new customers
To moderate all sorts of obscene, illegal and abusive user generated content
In simple words, you, as an online business owner badly need such services.You need to understand that a simple review about your business is an authentic voice that reaches your audience and persuades them to buy. Now, you must know that the review can be positive or negative, and consequences related to them would be directly proportional. Thus, the need to remove any negative absurd review that degrades your brand value becomes obvious. You should definitely think about it seriously.
Major Types
To ensure that you get the best experience of moderation and that your online reputation is hundred percent safe, here are some of the major types of moderation –
Pre Moderation
As the name suggests, this type of moderation eliminates any absurd reviews before they appear online. As soon as the user posts a review, the moderator goes through it, and if found appropriate, it gets visible online.
Post Moderation
In this type of moderation, the reviews instantly appear online and they are virtually queued for moderation. This facilitates a better flow of communication. Any inappropriate review is moderated in real time.
Reactive Moderation
Under this type of moderation, the reviews are removed instantly when other users report about them. This implies that any content reported as ‘inappropriate’ is instantly moderated to provide a better environment.
Benefits of Outsourcing Review Moderation Services to Us
Moderation is the most essential key to online business success. If you understand the essence of this mantra, you will certainly eliminate all the barriers coming your way. Despite of planning marvelous marketing tactics, you can still fail to reach out to your customers, if the reviews about your brand are unsatisfactory. Why will any customer buy your product or service, when they read disturbing reviews about your brand? Hence, you need to take moderation at the upfront and outsource the services to us. We have years of experience in this domain and have worked on multiple projects for several brands. Our services may be beneficial to you on the following grounds –
Streamlined Work Procedure
Unlike others, we believe in proper plan of action. Hence, to moderate your content perfectly, we follow a stringent work procedure that facilitates a speedy work within committed time frame. Each and every task is executed under the supervision of experienced professionals, who have years of experience in moderating reviews for several brands. Without a perfect plan or procedure, no work can reach its ultimate destination within time. Hence, our approach to ‘quality’ work will definitely help you.
Specialized Human Moderators
In today’s world of technology, almost every work is done through machines. At one hand, it is a perfect technique to boost the productivity; on the other hand, it is something that cannot be totally relied upon. Automated technology for moderation can perform bulk amount of work within a very short time frame. However, the quality factor cannot be guaranteed. Hence, we assign your project to human moderators, who moderate each every piece of content on their own. A machine can understand words. But, it cannot understand the sentiments, style and tone of the content.
Instant Alerts
A business man must be alert round the clock, to ensure that the business is not getting affected in any manner. Hence, while we moderate your content or reviews, we ensure that you are notified about each and every thing that is related to your brand. To accomplish this, we keep an eye on the user generated content, and the moment we detect any violating or disturbing content, we immediately take action. Not just, we remove the content, but also, highlight the same to you.
Multilingual Specialty
Last but not the least; we offer our services in multiple languages. We basically deal with language and translation services. Hence, we have a pool of talented language experts – translators, interpreters and moderators – who perform their task in multiple languages. Hence, we have got you covered in all languages. You may target a global audience, whose language and culture might be completely different than yours. In such a case, any review posted for your brand, which is not in your language may be perilous, if it translates into something very disturbing. Thus, irrespective of the language of the review, we moderate the same with the highest degree of authenticity.
To be very crisp, our services can help you conduct your online business smoothly. By joining hands with us, you can easily concentrate on your prime business activities and leave the rest on us. With years of experience, we understand the ins and outs of this domain and how quality moderation can help your business grow. So, if you are very serious about safeguarding your business against hostile agents, we are here to help you with the most authentic services at very minimal rates. Investing in such services will boost your brand reputation considerably. Think about it.
Why Choose Us?
By now, it won’t be necessary to clear why we are the perfect outsourcing partner for your brand. But, if you still are in the thinking mode, we would give you complete freedom to check for other options online. In the process of doing this, you’ll come across several service providers from the moderation domain. This would initially create confusion and you might end up hiring the wrong partner. Hence, to save your time, money and efforts, we are here to resolve all your needs related to moderation. Most of our clients generally choose us for the following reasons –
Stringent quality control measures
Complete minimization of absurd content
Experienced humanmoderators and technocrats
Multilingual moderation in real time
Pocket friendly services
Now, it’s time to keep going andcontinue the good work. As a business owner, you may have several assignments to work on, apart from keeping an eye on the online brand reputation. Henceforth, we will back you with high quality services, so that you can fully concentrate on the important work related to your business. So, if you want your business to run smoothly and gather huge appreciation online, get in touch with us today.
