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Marketing essential

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How To Make Marketing More Effective in any Economy of any language?

For a marketer, ascertaining best possible answer on how to make marketing more effective requires market research and budget oriented decision. At present, any company can became global (thanks to internet) but coming up with effective marketing strategy, especially in other economies of different languages, requires adaption plus communication strategy. This ensures passing on accurate […]
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Role of Buyer Persona in International B2B Marketing

B2B marketing is regularly wasted on those activities that do not aim at influencing decision-making. Research shows that the companies which facilitate a customer-centric approach (exhibiting a close understanding of the customer decision journey); witness a significant boost in sales and customer retention. Here arises the need to gain an insight into the buyer persona […]
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