Just after Samsung Electronics, HTC has decided its ‘Make in India’ plans to produce handsets in the country. HTC signed an agreement with Global Devices Network, which has a manufacturing and assembling unit established in Noida three months ago. According to the agreement, the handsets would be made on contract.
As per the quote of three senior industry executives, the trials have begun and the actual commercial production will probably start from mid-July.
Global Devices Network already manufactures smartphones for Zen and is currently in talks with other device sellers. The company manufactures mobile phone accessories, distributes Samsung smartphones, invests in those companies that distribute HTC mobile phones and even runs a cellphone retail chain.
HTC smartphones made in India will initially range from Rs 10,000 to almost Rs 25,000 and they are sold under the ‘Desire’ series. Further, HTC has not planned to assemble its flagship ‘HTC One’ series smartphones in India.
For the entry-to-mid-segment smartphones, HTC decided to slash costs by expanding into contract manufacturing. Also, it is operating in collaboration with third-party manufacturers in China and Taiwan.
Reports say that the Global smartphone makers such as Motorola, Sony, Xiaomi and LG too are highly interested in manufacturing their smartphones in India. This is due to the growth potential of the India’s smartphone market as well as these companies aim to avail the tax benefits drawn by Narendra Modi’s policy for ‘Make in India’. A Research firm expects the growth of Indian smartphone sales to raise upto 40% in 2015.