What is SEO Localization?
You can clearly understand what the term means, if you understand what localization is. Similar, yet very different from translation, localizing a content means to adapting the same into the language and culture of the customers, you target. This is basically needed in a global market, where you and your potential customers might not share the common tongue. Thus, to bridge the gap, localization is used and to ensure that the business does incredibly well on the digital platforms, SEO localization is practiced. It localizes the entire SEO elements, like keywords, websites, search query etc. in the local language of the customers, thereby increasing the visibility of the brand.
What Do We Localize In SEO?
|Websites||Search queries||Website Content|
|Keywords||Blog posts||Press release|
|Search terms||Videos||Meta data etc.|
Need of SEO Localization Services
SEO is the most important part of digital businesses today. Without SEO, no business would be able to attract audience online. Thus, more and more individuals are getting aware of such services. Earlier, when people were not aware, they simply used to translate their websites and keywords, the result of which was obviously unsatisfactory. As mentioned above, translation and localization are similar, but they are not the same. Hence, to be a global leader, you need to focus over the localization part. Here are some of the most prominent reasons as to why businesses must resort to localization for SEO related content –
Boost Sales & Ranking : Companies invest in SEO to ensure that their business gets higher visibility and improved chances of getting noticed by their target audience. This in turn, boosts the inflow of customers and sales for that particular brand. But, while targeting a global audience, do you think this strategy would work? Buyers are more likely purchase from a brand that speaks to them in their mother tongue and has a localized message for the audience. Hence, you need to localize your website and other related stuff, in order to boost both the international rankings and revenue graph.
A Global Hit : No matter how well your local audience recognizes you, you won’t be a global hit, unless and until you gain access to a localized content. The simple logic behind this is that when your audience won’t be able to understand what you are trying to sell or how you would serve them, they won’t even bother to contact or visit your website. So, you need to adapt everything as per the target audience and persuade them to buy your products.
Better ROI : Another major reason or need to get a localized content is to enjoy higher returns on investment. Apart from investing in translation and localization, a business man has several investments to make, in order to establish strong roots in the overseas market. Thus, expecting better ROI is quite obvious. Having said that, it should be noted that if there exists, any discrepancy in the quality of localization, the entire investment would turn into zero. So, you need to be very careful.
Access to a Global Market : The global market is very lucrative and revenue-generating at the same time. Hence, to enter the overseas market and get huge recognition, it is important to localize everything that attracts eyeballs towards your website. Right from meta data, to keywords to footnotes, everything must be localized in the most authentic manner. This way, your web leads would increase and you will, slowly and steadily, capture the worldwide audience.
In simple words, localizing for SEO is an avant-garde method of luring non-native audience towards your brand and maximizing your sales potential. The keywords, search queries and way of searching vary from one market to another. Hence, you cannot just simply translate the keywords or search data to capture the target market. Only performing translation, is a big no no, in this case. Thus, our team localizes the keywords as per the target market and find the most popular equivalent for the keyword you use for your local audience. This way, you target your customers with the keyword that is most popular in the search trend (in that specific market).
Benefits of Outsourcing SEO Localization Services to Us
Hiring an in-house localization team often becomes an expensive task for the business owners. The cost and time involved in hiring would be much higher than the cost involved in outsourcing the same. Hence, if you are on a look out for such services, we are here to help you with a talented team of experts. With more than 15 years of experience, we stand as the most befitting outsourcing partner, on several grounds. Some of them are mentioned as under –
As mentioned earlier, we help you localize the keyword and other search terms as per the target audience, thereby helping you target the most popular equivalent keyword in the target niche.
We also take full responsibility of the quality and authenticity of the localized content. Our team consists of experienced professionals, who ensure that the output is error-free and that it proves to be a stepping stone in the success of the client’s business.
You also get the benefit of timeliness and pocket-friendliness. With due respect to the promised deadlines, we see to it that every task involved in localization is completed within time and that the client is offered a highly marginal rate.
To cut the long story short, we give you all the benefits of a perfect outsourcing vendor with a sheer commitment towards quality, affordability and professionalism. We also ensure that your SEO strategy perfectly aligns with the localization part and the keywords localized, give you increased chances for reaching the target masses. So, a one-stop solution like us, is all what you need; the quality work that we offer is seriously unmatched than any other vendor in the market.
Why Choose Us?
From the above points it must be clear why we are the right choice for you. Our team knows all the ins and outs of both translation and localization. Thus, we offer an all-encompassing solution that helps you connect with your audience in the most genuine manner. Localization is our forte and we feel highly proud to confess ourselves as the leader in this domain. As per the feedback of our previous clients, few points that are most loved about our company, are mentioned as under –
Faster delivery, i.e. quick turnaround time
Best and most affordable rates in the industry
Highest degree of quality and accuracy guaranteed
Localization expertise in all languages – Indian and foreign languages
Professional team to guide you throughout the process
So, what are you waiting for? Your target audience is looking for a solution to their problems, and no one else can provide them, what you can. It’s just that you are unable to make the right approach. Henceforth, we are here to guide and help you transcend all the barriers related to language and culture. For further details, you can contact our team and get an idea on how we can help with the most qualitative localization.