What is Marketing Localization?
Similar to translation, it helps your company jump the language barrier and help your audience understand what your company or brand is trying to convey. However, translation and localization are not the same. Through localization of your marketing materials, you can appeal your audience, just like any local brand would have appealed to them. Localization preserves the essence, feel and tone of the message and conveys it in a manner that is instantly acknowledgeable by the end-users.
Types of Marketing Materials We Localize
|Web Banner Ads||Tag-Lines/Slogans||Sales Presentations|
|Sales Copy||Brochures||Direct Marketing Campaigns|
|Voice Scripts/Menus||Multimedia Marketing Content||Style-Guides|
|Newsletter Campaigns||Product Literature||Whitepapers|
|Website||Catalogues||Email Marketing Templates|
|Branded Content||Ad Copy||Literary Content|
|Direct Response Promotions||Press Releases||Digital & social media Content|
|Advertisements||Case Studies||Annual Reports|
|Product Manuals||Mass Media Content||Corporate Brochures|
|Google AdWords||Market Research Reports||And more|
Need of Marketing Localization Services
Before understanding the need for such services, it is important to analyze the need to globalize. Take some alone time and question yourself why do you want your product to have a global identity, what’s so special in the overseas market, why aren’t you satisfied by restricting the product sales within the local market and so on. The answer to such questions will help you understand why localization should be on your list, for sure. It will not just help you get closer to your target audience, but also appeal them in the most genuine manner.
To put it in simple words, you will majorly need localization, due to the following reasons –
Boost Sales : Every businessman wants to see multifold increase in his product sales. But do you think that the published marketing materials (in your language or even the translated ones) will help you boost the sale graph. No, ofcourse not. To see a considerable rise in the revenues, you will need to look forward to a localization team that guides you throughout and localize your documents with utter authenticity.
A Global Hit : This can be understood from the above point, as your product or company will evolve as a global hit, if it reaches the peak in terms of sales and revenue. In some countries, you will even find it mandatory to provide every detail (regarding the product/ service) in the local language of the customers. Thus, in such conditions, if your message or the information is not appealing enough, you would lose the chance to outrun your competition. The customers must feel that you are one among them, as mere translation can sometimes lead to misinterpretation.
Better ROI : This is another major reason why you should opt for marketing localization. If you are not getting higher returns on investment, it is better to switch to some other business or plan new strategies. Lower ROI is almost equal to loss. So, you must do whatever it takes to escalate your earnings. The better you are at adapting your product to the target audience, the better will be the returns. Hence, promotional materials should always be localized.
Access to a Global Market : All the points mentioned above point towards a common fact that localization will help you get access to the global market. Once you enter the global market, the chances of your success would certainly increase. But, you need to be careful, as even the slightest mistake in localization will turn all your profits into losses. Hence, do not look at localization as an added cost; rather look at it as a savior that will help you rom preventing any additional costs.
Do you still need more explanation on why localization is crucial for your business? A smart entrepreneur will never plan any activity before translating and localizing all of his promotional materials. Marketing in the international market requires your brand to speak in the native tongue of the target audience. Not just this, it also demands your brand to be culturally specific, as per the target audience. So, you can plan no short cut to success. You will have to undergo localization process, if you dream of great international success.
Benefits of Outsourcing Marketing Localization Services to Us
Outsourcing your task to an external service provider is a huge task in itself. Researching the market and picking up one service provider is not that easy. It involves a whole lot of time and patience. Also, you entrust him for quality results, therefore, choosing the right option is very very important. This is the reason why we see to it that all the needs and requirements of the client are perfectly understood. A clear understanding helps us localize materials with sheer perfection.
So, if you choose us as for outsourcing localization, you’ll have the following benefits –
As mentioned above, we make sure that our team is well aware with what exactly the client is looking for. Thus, we strive towards close coordination with the clients and attaining quality results.
In comparison to the other vendors in the market, our pricing scheme is quite marginal and feasible. Hence, you need not to worry about the budget.
Our team is completely responsible for keeping the project in sync with the proposed deadlines. Thus, you can be rest assured that the marketing materials would be localized within the right time bracket, thereby keeping your further plans intact.
To put in simple words, we are the perfect solution for every kind of your localization needs. We feel so proud when any product or document localized from our end, helps the client grab huge appreciation in the overseas market. This basically motivates us to keep performing the good work and pave way for crystal clear communication.
Why Choose Us?
Different localization companies will try to grab your attention in several different ways. But, what we will offer to you is certainly unmatched. With years of experience, we understand that a client is delightfully satisfied, if we provide avant-garde solutions at the right time, in the right budget. We offer –
Shortest possible turnaround time
Highly affordable rates
Experienced localization experts
Localize in 250+ languages – both Indian and foreign languages
So, why wait when you can localize and connect with the overseas audience easily. The talent and professionalism of our team will let all your marketing/ promotional materials speak the native language of your target customers, keeping the dialect and cultural preferences in mind. This way, your brand won’t treated as an outsider as you’ll get hitched to them and establish a deeper bond.