Trends and Updates on Global Industries / Markets

With an aim to provide a brief of prevailing trends in the entire major industries/ markets, we have listed some of the updates that are solely based on the current events in the industries/markets. Further, the updates also advocates for necessary efforts to be taken by a firm, in order to flourish in a specific industry.


Role of Buyer Persona in International B2B Marketing

Buyer Persona in International B2B MarketingB2B marketing is regularly wasted on those activities that do not aim at influencing decision-making. Research shows that the companies which facilitate a customer-centric approach (exhibiting a close understanding of the customer decision journey); witness a significant boost in sales and customer retention. Continue..