Because of wide categories, unique business model and exclusive store network, the Patanjali is succeeding at a rapid pace.
It has been estimated that by 2020, the sales of this brand would reach up to Rs 20,000 crore.
In various stores like SRS, Big Bazaar, Spencer’s and Reliance, shampoo, ghee, juices, honey, instant noodles and chyawanprash are among the top products that are highly demanded and sold very rapidly.
The concept of selling Patanjali products was first pioneered by reliance retail. Chyawanprash and ghee have the highest share of sales.
Is was further observed that Reliance Fresh is among those trade partners of Patanjali that sells the products in highest amount.
The reason for soaring sales can also lie in the fact that the modern customers are getting an inclination towards the natural and healthy products.
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