These days, summer holidays/ travel in India is one of the top Google search trends. Between February to April, a huge growth has been observed in travel queries in India on Google.
According to Google India, the latest travel trend searches and travel queries in India include planning, vacation packages, transport, travel documentation and accommodation. Looking at the hike in travel queries, it seems that people in India have started planning vacations in summer.
The participation in these queries was more from the non-metro cities, such as Panipat, Ernakulam, Agra, Sonipat and Guwahati. In comparison to last year, travel queries from such cities saw a growth by almost 70%. Cities like Delhi NCR, Kolkata, Mumbai, Ahmedabad, Bengaluru, Hyderabad, Chennai and Pune contributed to approximately 40.80% of the travel queries.
A credit for this this growth can be given to the easy mobile search. As per the search engine, it has become quite easy for the Indians to research, customize itinerary, pick from a number of destinations and choose the package anywhere anytime.
Almost 68% of the overall queries are found to be coming from mobile searches. Goa seemed to be the favorite holiday destination among the users, followed by Shimla, Manali and Ooty in the top 10 searches.
Andaman and Nicobar Islands also seemed to attract the users with almost 38% growth in searches. Additionally, Jim Corbett came to the popular option among varied national parks in India.
Travel modes have also been found in the search queries, out of which rail services received the highest search with 56% growth. Other minor searches also included bus, air, taxi and car rentals.
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