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Business Success in Turkey: How To Understand Turkish Consumers?

In terms of GDP and population, Turkey ranks 17th. It is the third-largest biscuit manufacturer in the world and the seventh-largest home appliances manufacturer. Turkish exports also include textiles and jewelry. In the next decade, Turks will become more working-age, potentially driving consumption and production growth. Food and beverages, home- and personal-care products, durable goods, […]
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Business Success in Spain: How To Understand Spanish Consumers?

Spanish consumers don’t really think deeply about what differentiates the brand they choose from their competitors. They might also not see the differences between brands anymore. So how can you reach millions of Spanish consumers? How can you achieve success in Spain? By understanding Spanish consumers. Being a business owner, you might want to market […]
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