Localization is a good step to dominate in the global market. Majority of businesses go for it and understanding major localization examples allows us to discover how leading brands fuel their potential growth with localization.
Why Businesses Need Localization?
Operating in different markets is really different things and it’s unlike a one-size-fits approach. With the use of the localization it involves deeply understanding local customs and market trends to ensure that communication resonates authentically according to the market.
Using localization solutions helps in customizing your message to resonate with local audiences and allows building stronger connections, fostering brand loyalty, and navigating the diverse global landscape. It involves working upon:
● Language Differences
● Cultural Differences
Fulfilling these two aspects allows you to meet the expectations and needs of people in different target markets. However, you need reliable translation and localization solutions to adapt solutions to the purchasing habits, cultures, and languages of the local people.
Top 8 Localization Examples
Localization is highly helpful and several businesses have witnessed it. Localization can make things go on the next level crafting experiences in a thoughtful way. If you have businesses, there are various localization approaches that will make you think about why you haven’t worked on them.
Some of the major localization solutions can inspire your own localization strategy. Here are the major 8 examples:
1- Domino’s
We all know Domino’s is a leading multinational pizza restaurant in the world. It has expanded over 58 countries and implementing the localization strategy has made it beat the intense competition with KFC and Subway.
Domino’s perfectly understands the cultural and religious beliefs, tastes, and preferences of the audience. Thus, making it part of the crucial localization techniques helped Domino’s come up with localized recipes to go best local tastes and customs.
Example:
Domino’s In India: Domino’s recognized that western pizzas fail to make Indian customers go crazy. Thus, to attract an Indian audience Domino’s launched pizza menu with “Paneer tikka”, “Chicken Tikka Masala”, and “Manchurian” flavored pizzas that meet the Indian flavors and top recipes.
2- Netflix
Netflix is one of the leading video streaming platforms available in 190 countries worldwide. The reason that makes Netflix so popular is its localization strategy which makes things adaptable to the language differences, customer preferences, and cultural norms of people.
To grow exponentially, Netflix worked on the following aspects:
● Creating original content: Netflix focused on creating original content that reflects local cultures in countries India, Germany, France, Turkey, and so on. As of 2020, Netflix Originals had 45% of the content with non-English language titles.
● Getting with new market: With time, Netflix has been putting tremendous effort into offering subtitles and dubs while ensuring that the user interface and customer support go best with the market.
● Customer preferences: Netflix always prioritized dubbed content and authentic content localization to engage audiences who prefer watching content in their own language.
3- Samsung
Samsung is a well-renowned name that has established electronics brands around the world. From smartphones, televisions, laptops, home appliances, and other electronic accessories Samsung has whole things available for you.
Samsung believes that understanding the local market is paramount to meeting local needs and providing a seamless experience. So, Samsung catered to the local needs of people in different countries.
Examples:
● Middle East: Samsung understands what will relieve people who are living in 40+ degree temperatures. Thus, Samsung offered air conditioners with specially-built compressors.
● Africa: Samsung launched a SafeSurgeTV especially for the African countries that operate best with frequent power surges and outages.
4- Airbnb
Airbnb follows one of the major localization strategies to gain a competitive edge. It has more than six million active listings across 200+ countries worldwide and it has successfully disrupted the hospitality industry by personalizing things.
For Airbnb, it is about getting perfect website localization that makes things relevant to guests in different regions.
Airbnb’s localization strategy involves:
● User-generated content: this includes working on the user reviews and listing information and translating them into local languages.
● Local travel guides: Airbnb focuses on providing travel guides with tips, must-see places that guest will find interesting.
● Multilingual approach: Airbnb’s website and mobile application are available in more than 60 languages.
5- Coca Cola
In summer, people prefer buying Coca-Cola. It has become the largest multinational beverage corporation in the world. Coca-Cola has products in over 200 countries and for increasing sales their website is available in more than 40 languages.
Coca-Cola followed a major campaign of “Share a Coke” that took things to the next level. Also, besides printing Coca-Cola’s logo, there was a trend “share a coke with ‘name’ ” to make it more personalized.
Example:
In India, Coca Cola has worked on high-grade localization trends. Coca-Cola used relationships in their campaigns and used such as Mom, Father, Brother, Sister, and Friend in CocaCola share a coke campaign.
6- Spotify
Spotify made its presence in 2008 and now it is one of the largest music streaming service providers. With over 433 monthly active users, it has become a top-notch streaming service available in 180+ countries across the whole world.
Spotify has worked on image localization to ensure that Spotify looks just right, no matter where it appears. Spotify heavily focuses on:
● Who are the listeners?
● What they prefer to listen?
● Where are they?
● How do they see the world?
Localized images and using region favorite singer’s image help users better relate to the content and feel connected to the app. Also, Spotify is famous for its playlists and it allows to share the playlist to grow more engagement.
7- ASOS
ASOS is a leading e-commerce website and has used top-notch e-commerce localization to sell over apparel and cosmetic brands. It has successfully made a presence in the United Kingdom, the United States, and Germany, and provides shipping of products to approximately 196 countries.
Using the right localization solutions, ASOS has seen impressive growth is attributed to the successful localization strategy to bring international customers. With this, 60% of ASOS revenue comes from international markets, and the key aspects of the ASOS localization strategy focused upon:
● Making product information available in major languages, including Italian, German, Spanish, Russian, and Chinese.
● It provides unique promotional offers for each geographical location.
● Allow to adapt payment methods and offers to the market.
● Respect cultural sensitivities
8- World Wildlife Fund for Nature (WWF)
WWF is the finest example that has made it possible to grow and adopt localization strategies to create awareness campaigns. WWF works on protecting endangered species and habitats and puts case study reports, news, and other marketing material on its website.
Here are the ways in which valuable localization prove to be helpful:
● Presenting content in target language.
● Serving content to audience about their surroundings.
How Tridindia Can Assist You?
A good localization strategy lays the foundation for business growth. You want to do it in the right way and professional localization experts can help you. For best results, you need reliable experts who respect different cultural values, and regional preferences, and even take into account technical details in crafting unique offers for new target markets.
Our experts can help you create an appropriate localization strategy for your business and take your internationalization initiatives to the next level.
Conclusion
Using localization helps you to adapt information, visuals, tone, product features, and even pricing to meet the market expectations. We understand your needs and help you with localization strategies that can help you achieve the deepest level of connection with the audience and see great growth. With us, you can get trained localization experts who can help you with top-notch and affordable localization solutions.
If you are interested to know more about us, contact us at +91-8527599523 or quickly send us a instant quote.