Global Business

Chinese Marketing Strategies: How to Enter in the Chinese Market?

As China continues to grow economically, foreign companies entering the country will find success in attracting Chinese consumers as customers. The Chinese consumer may not respond well to foreign brands due to cultural, normative and belief differences. Marketing staff must carefully study the market in order to survive by introducing similar Chinese products to international […]
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Top 10 eCommerce Markets: Why You Should Be Targeting?

Online sales continue to emerge. But, who are the top players that are driving the world of online shopping? Let’s find out about the top 10 eCommerce markets and know why you should target them. Extensive use of smartphones, uninterrupted fast internet speed and the pandemic time have led to the global rise of shopping […]
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Localizing for Arab: How to Localize for the Arabic Market?

With 34.84 million Arabic-speaking web users, it isn’t shocking that you have to think of localizing for the Arabic market. Arabic and its various dialects are spoken by approximately 422 million speakers. These numbers show a big opportunity for companies wanting to develop content targeted at Arabic-speaking audiences. Corporations are identifying the need to localize […]
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