What is Localization?
Similar yet different from translation, localization refers to the adaptation of a particular piece of content to the language and cultural preferences of the target locale. Hence, through localization, the product gets a new version, which is user-friendly for the target audience and appears as if, originally created for them. It takes into account several things, viz. language, culture, keyboard usage, customs, monetary formats, fonts, Graphics, date, time and other allied characteristics of the target market. On the other hand, translation is a part of the localization process and refers to the mere conversion of words or phrases from one language to another.
The Major Types
Now, when you understand what localization is, you must go through all the important types of localization, as stated under –
Website Localization | Software Localization |
Brand Localization | App Localization |
Mobile App | IOS App |
Android App | App Store |
Marketing Localization | Multimedia Localization |
Content Localization | SEO Localization |
Software App Localization | E-Commerce App Localization |
iPad App Localization | iPhone App Localization |
Graphic User Interface Localization | Subtitling Localization |
Broadcast Commercial Localization | Marketing Content Localization |
Advertising Localization | Multilingual Localization |
Language Localization | Indian To Foreign Localization |
Industry Localization | Document Localization |
Certificate Localization | Web App Localization |
Need of Outsourcing Multiple Localization Types
Localization serves as a catalyst that withdraws any linguistic or cultural barrier coming your way to international success. Hence, it should be considered as a boon and not as an additional cost. At the very first, you may only localize the product (for example, website) that you are launching in the target market. But, as you go deeper in it, you will realize that not just the product, but also the other materials (for example, business documents, certificates, product info, marketing materials and so on) related to it, needs to be localized. This is important just to make your customers aware about the product. Suppose, you get your app localized, then along with the localization of the app, other material, such as Seo content, graphics, color, promotional materials and other business documents, also demand localization. Broadly speaking, you may need to outsource multiple kinds of localization, due to the following reasons –
Boost Sales: The first and the most important reason to outsource multiple localization expertise, is to boost the sales and revenue graph. If your content would be localized, more and more customers will become aware about your product, thereby increasing the inflow of sales. Localization of promotional materials will help you promote your product or services easily in the target market. Hence, don’t you think it would be much easier for you to cater to the needs of the audience and establish a strong bond with them?
A Global Hit: This is another important reason that will motivate you to invest in localization. Nobody wants to remain a mediocre brand in the international market. Everybody wants to stand apart; and if you too, desire for the same, you will have to pay much attention towards the localization part of the product. Until and unless, you localize your content, you won’t be able to become a global hit. The moment you get your stuff localized, you will observe a magical change in the sales and business growth.
Better ROI: This is somewhere or the other related to the above two points. If your sales are growing and you become a global hit, you will definitely start getting better returns on investment. Always remember that while you are struggling in the foreign market, it is only localization that can help you sail through. Amidst severe competition, it can help your brand stand alone and speak for itself. In simple words, it has the potential to provide you with record breaking returns, as otherwise you may not even touch the break-even point.
Access to a Global Market: Last but not the last; localization for multiple materials will help you gain a smoother access to the global market. Often businessmen prefer translation as the ultimate medium to enter the global market. However, it won’t be useful in the long run. As mentioned earlier, translation is similar to localization, but is not the same. Hence, the former will help you transcend the language barrier, but, it won’t help you connect with the audience. They will never find a liking towards your brand as they might have for their favourite local brand. So, keep that in mind.
To cut the long story short, localization is a weapon that every business owner should utilize, in order to outrun competition in the global market. No matter, how popular you are in your domestic market; you won’t get the same level of appreciation globally, unless and until your content is adapted to the tastes, consumption behavior, language and cultural preferences of the target masses. So, if you want to dazzle the foreign market with a perfect product and perfectly localized content, get access to localization.
Why Choose Us?
There is an abundance of localization companies in India and around the world. At no point, you may feel that there is a lack of access to a localization team. Thus, you are surrounded by experts, who are ready to help you out in the global business world. However, it becomes very difficult to choose one among many. Obviously, you cannot hire all of them. You will have to invest much time in researching the best out of a huge pool. Hence, we are here at your service to save your time and keep you going with a localized content. Most of our clients choose us for the following reasons –
Fastest delivery or turnaround time
Marginal rates for all industries
Superlative quality assurance
Localization expertise in all Indian and foreign languages
Highly professional and dedicated team
So, what are you waiting for? Localization paves way for international success that you desire. Hence, you cannot afford to make any mistake in choose the service provider. With years of experience and talented team on board, we commit only quality work to you and nothing less than that. Also, our rates are quite feasible than other vendors in the market, thereby giving you ‘value for money’ localization services. Get started now to localize your content!!
Quick Translation
Categories
- App Localization 3
- Audio Transcription 7
- Business Interpretation 2
- Business Success 16
- Business Translation 9
- Captioning 13
- Captioning By Industry 3
- Certificate Translation 29
- Conference Interpretation 8
- Consecutive interpretation 7
- Content Localization 7
- Content Marketing 6
- Content Translation 35
- Content Writers 6
- Content Writing 33
- Culture 5
- Culture & Traditions 9
- Document Localization 2
- Document Translation 66
- Dubbing 43
- Dubbing Artist 3
- Dubbing By Industry 12
- Editing Blog 2
- Game Localization 6
- Global Business 24
- Global Industries Updates 1
- Global Marketing 7
- Healthcare Translation 3
- How to Budget 15
- How to Do Business 1
- How To Say 10
- Human Resource 28
- Interpretation 91
- interpreters 22
- Interpreting By Industry 19
- Jobs Blog 5
- Language Basics 10
- Language Captioning 5
- Language Dubbing 15
- Language Facts 25
- Language History 10
- Language Interpretation 20
- Language Localization 3
- Language Transcription 24
- Language Translation 349
- Language Voiceover 15
- Language-Subtitle 20
- Languages Spoken 4
- Learn Language 17
- Legal Interpretation 3
- Legal Transcription 6
- Legal Translation 30
- Localization 63
- Localization By Industry 8
- Localize for Market 9
- Machine Translation 5
- Manuscript 1
- Market Research 9
- Marketing Strategy 10
- Marketing Translation 21
- Medical Interpretation 5
- Medical Transcription 5
- Medical Translation 34
- Mobile Localization 1
- Moderation Blog 2
- Multilingual Hiring 17
- Multilingual Marketing 9
- Multilingual Recruitment 4
- Multilingual SEO 6
- Proofreading 1
- Simultaneous Interpretation 16
- Social Media Translation 4
- Subtitle By Industry 2
- Subtitles 35
- Technical Translation 17
- Thought On Translators 37
- Transcription by Industry 40
- Transcriptionists 1
- Transcriptions 65
- Translation Blog 1,895
- Translation By Industry 206
- Translation Challenges 26
- Translations 574
- Translators 14
- Video Transcription 11
- Voice Artist 2
- Voice over 43
- Voice over By Industry 11
- Website Localization 18
- Website Translation 72
We make international communication easier to let you speak the target mother tongue.
Contact Details
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2nd Floor, H-219, H Block, Sector 63, Noida, Uttar Pradesh 201301
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+91-8527599523, +91-0120-4239652