TridindiaTridindiaTridindia

B2B Marketing

  • Home
  • Tag: B2B Marketing

Role of Buyer Persona in International B2B Marketing

B2B marketing is regularly wasted on those activities that do not aim at influencing decision-making. Research shows that the companies which facilitate a customer-centric approach (exhibiting a close understanding of the customer decision journey); witness a significant boost in sales and customer retention. Here arises the need to gain an insight into the buyer persona […]
Read More