- April 20, 2017
- Posted by: Ravi Kashyap
- Category: Translation Blog, Translation Tips
Our world has come too far in terms of technology and communication. In this digital era, most of the trades are happing online and customers do prefer information instantly on their finger tips. Today getting global has become so easier but formulating a communication effectively that could pass on right message is a bit hefty task. Majority of companies now understand the vital importance of translation. No matter how creative or strong marketing materials or efforts are, it won’t make any huge impact if it not well translated. Some of you might think of translation as futile but once you understand its imperativeness you get to see the reality of it.
Understanding From Customer Point Of View
As per the research conducted on consumer behavior, it has been founded that majority of people prefer reading information in their own lingo. The sole purpose of the marketing is to convey the right information to the right audiences and at the right time. Any gap in conveying messages could lead to neglecting or shifting to other brand. One must understand that the world is filled by so many alternatives and if you are not taking care of your customers then somebody else will. Translation becomes important:
♦ Passing On Right Message: If promotional material like pamphlet or online ad is not well translated then there a high chance of transmitting inaccurate message. One needs to bridge the communication gap to dodge any misleading and misinterpretation.
♦ To Create Personal Touch: Solving the hurdle of language helps in creating a personal relation with your target audiences. Besides even the audience prefer to buy only those products that provide information tin their native tongue.
♦ To Make Your Business Look Relevant: Put yourself into their shoes and analyze- how would you react if you read book or any information of different language? You might put it aside as it was completely unrelated. This same thing happens with your customers also.
♦ To Create Strong Customer Base: Today customers can come from any part of the world and translation helps in preparing your business to grab all those potential leads. Through translation one can easily create a content to sell globally by maintaining the user friendliness.
Understanding From Business Point of View
The success of marketing efforts is depended on 3 questions:
» How many people are aware of your business?
» How markets perceive your brand?
» How many products you have sold?
Countless of multinational have implemented translation in their business to survive the language age and to flourish for endless period of time. It becomes imperative to penetrate in any foreign market.
■ To persuade people to sell: In the absence of accurate translation, under no circumstances you can influence your target audiences. Your entire promotional will go waste as they won’t be able to understand what you are actually trying to declare.
■ To survive competition: Loads of start-ups become unsuccessful because they were not able to create space in marketplace. It is obvious that one going to face huge competition at international arena for domestic and other global players. Their advantageous is that have maintained the strong customer relation by providing information along with product and services in their languages.
■ To position business accurately: To become successful, it is highly important that market audiences see you as valuable brand. Through professional translation companies one can easily adapt advertising content in bet reading manner to audiences of different language.
■ To remove cultural hindrances and maintain goodwill: The biggest valuable asset to the company is the reputation. These are some phrase or words that might have different meaning in other language. In marketing world, it is called brand trap as a single cultural mistake could destroy the entire face of organization.
Countless of multinational companies that are operating worldwide consider translation as a must have investment to any businesses. If one analyzes the above mentioned points carefully then one can easily perceive on how translation simplifies the process of marketing and strength to reach far and wide accurately.