If you are running a business from a long time, you probably know that your business needs to get on board with localized content plan. This is not just a trend but around 80% of customers want their brands to give them personalization, so content localization is must if you want your business materials to convey your message properly. Basically, this will make your customers valued and happy.
No matter what type of business you run, the most important thing for success is the happiness and satisfaction of your customers. Make your customers happy and they will get connected with you for many years to come. Once you ignore their needs, within no time your customers will go somewhere else. Just being a global company is not sufficient nowadays to make your clients or customers happy and expand your business- localization is important.
With localization, you can modify your content to make it sound local. These days it has become very essential to make your content sound authentic within locales you are focusing on. Localization builds a strong connection that creates a huge value of your products or services in front of the customers. In fact, surveys have showed that the majority of consumers give more importance to the content that is in their native language in comparison to the price.
Let’s go deeper and know the importance of accurate content localization.
Major Importance of Content Localization
1- Decreases Hurdles To Enter a new Market
There are many issues that come your way when you are trying to gain traction in a new market, and efficient localization can assist to overcome all of them. An individual may be interested in your brand and would be eager to buy from you, but it will only happen if you show you can engage as per their terms not yours.
2- Effective Medium to Grow
Without localizing your content, you are more likely to lack on a huge portion of people who can latter become your long-term customers. It is essential to keep in mind that 80% of world’s population does not speak or understand English.
With time, your company will get identified and preferred the most among the ones that are controlling the industry through top-notch localization solutions. This way, your revenue increases immensely, and customers get attached to your brand. Localizing your content is important for growth.
3- Makes your Message Understandable For A New Audience
When running your business overseas, local rules should be respected. This first impression of your company should be memorable, so try not to ruin it. Convey clear information to your audience, how you can help and what you can provide. Do not forget to keep in mind the cultural aspect of every individual country. Familiarize yourself with the customs as well as tradition that will give you more understanding of the needs and mentality of your target people. So, now you know professional localization helps in ensuring your message is understandable by everyone.
4- Customers Use Varying Online Platforms
For accurately localized content, you should prepare assets that involve promotions, images, and messages, among other key information. Not everyone make use of same platforms on social media. Therefore, the effective way to develop a powerful campaign is to search the channel that connect with the audience more.
Professional localization is not easy as it has many complicated considerations. For example, your company may utilize ads on Facebook as a complex marketing channel. But if you want to get popular in say China, you have to prefer using their preferred platforms.
Why is this vital? With more than 1 billion people in China and 867 million people on internet, only 1.8 million Chinese consumers uses Facebook. If you put all your efforts on Facebook, you won’t get enough ROI in China. To ensure you are targeting everyone, invest in top-notch localization for content.
While you develop a new marketing campaign, it is important to understand and make your message relevant according to the religious, cultural, and political aspects of your target region. If you have a product or service that can be utilized all across the world, don’t restrict your company to your local clients or customers. With our assistance you can cater your services to customers worldwide.
Our team has expert translators who can localize your content in more than 150+ languages at a very cost-effective price. Contact us at +91-8527599523 or send us an instant quote to see how we can assist in your business growth.
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