- May 31, 2019
- Posted by: Tridindia
- Category: Translation Blog
Running a business has proved to be a daunting task for many. There are so many challenges you can encounter in the course of building a successful empire. Competition is one of the most common problems most businesses face. You will find some companies selling the same products or offering the same services as you using strategies that pull more customers to their shops. Choosing the right plan will give you the edge over your competitors. You may also experience financial challenges that can affect your business to a certain extent.
Something else that most people are not putting much focus on is how local culture can impact a business. This is one difficulty those who set up businesses in foreign places usually face. You might start a company in a country where people live or conduct themselves in a totally different manner, and this may affect how you do business.This might also happen when you have to deal with more foreigners who are part of your consumer group or employees. Despite the advancements that have taken place in the world, cultural differences are still alive in most areas.
How Lack of Culture Knowledge Can Affect Your Business
Here are some of the ways lack of local culture knowledge can affect your business.
Proper communication is essential to the success of any venture. You have to communicate with different people to ensure operations are running smoothly in your business. The risk you may face in such a scenario is your message getting some poor translation. Most companies prefer using English as their primary language of communication. The problem may not be the language, but how you communicate it. Understanding more about the local culture will help you know the right ways to relay your message when dealing with the locals in business. Some of them may prefer you use nonverbal communication so that they get your message clearly.
♦ Business Hierarchy
Cultural differences can also affect business by how your company’s hierarchy is organized. How people view the management roles varies in different cultures. Some cultural standards may determine how different people express their varying opinions in meetings. Their societal values may hold them back from giving out an opinion that can contribute a lot to your business. It is good you understand the values of the group you are dealing with when dividing roles in your company.
As simple as it may sound, this is something that can affect your business to a certain extent. Some cultures and religions do not condone a particular style of dressing. You may be wondering why people are staying away from your company. Maybe it’s because of how your staff dresses. You should learn what a specific culture condones when it comes to dressing. Putting on simple clothes and decent accessories like the Audemars Piguet Royal Oak watch is something that will help you blend in with them and improve sales.
Politics is something else that can influence how you carry out business. Some cultures are very patriotic to their country and national pride. They are always willing to do business with any company that has the support of the government. You will find some places where people are divided along political lines. It is easy to find yourself in the middle of a political dispute when doing business. You should understand the local culture better and whether there are any political differences. Avoid touching on political matters in the course of business.
♦ Use of Technology
It is no secret that technological advancements have taken over the world. Different nations have incorporated the use of modern technology in their daily activities. Something you should understand is that not all countries or cultures have accepted or appreciate these changes the same way as others. Some need more familiarization with such changes. This may affect how you do business to a certain extent. You will find people opting for conventional methods because their culture does not value technology. Take your time to understand a particular group of people better before trying out the use of some of these latest strategies.
Benefits of Researching on the Local Culture Before Setting up Business
When carrying out your market research, you should focus on the local culture to understand more about them. This can benefit your business in so many ways. Here is why you should research the local culture before starting a business.
✓ Reduces Risk Factor
Doing some research on the customs and traditions of your potential target market will help you understand the risks that are involved when making certain decisions. You will be more aware of the steps you should take and the things you need to avoid when doing business with a particular group. Make sure you get enough information out of your research to know the risks you will need to avoid.
✓ Improved Sales
Researching the local culture will also have a positive impact on sales in your business. You will be in the know of the dos and don’ts when dealing with a specific group of people. It is something that can help you implement the right strategies that will help boost sales in your company. Doing this research enables you to understand the different things you can do to improve your relationship with the group you are dealing with.
✓ Good Brand Reputation
Market research on a specific culture that you intend to be part of your target audience will help boost the reputation of your business. You will measure the reputation of your business among your target audience, who in this case are the people from a specific culture. How you handle them will determine if your brand will grow. Your target audience will always give out a positive review of your company if you treat them correctly.
✓ Improved Customer Relation
Carrying out this type of market research before setting up a business will also help boost improve relations. It enables you to know what their culture entails and the different things you can do to improve customer relationship. A good relationship with your clients is vital in boosting business sales. They will always recommend other people to your shop. You should do some proper research on a specific cultural group to understand their values before setting up business.
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