A mushrooming online business is the result of several efforts, out of which, website localization is the most pivotal, yet underrated activity by the newbie entrepreneurs. Startups or small businesses that step in the international biz world, for the very first time, often commit a mistake of neglecting the ‘localization’ factor. They fail to understand that international demographic is not easy to target; it includes a variety of cultures that forms the core of business globalization. Here, communication is the biggest leader, and if your message is not getting conveyed properly, your business is at a serious loss. No matter, how beautiful or appealing your website looks, it won’t be able to touch the emotional chords of the audience, if it doesn’t speaks like a local.
Do Not Mix Translation with Localization
Before you get to know why localized content is essential for your website, you must understand the difference between website translation and website localization. Both of these are very similar to each other. But, there’s a fine line that distinguishes one from the other. So, while you are trying to reach out the global customers, do not mix translation with localization.
Translation is simply a process of converting words, phrases or sentences from one language to another. Hence, if you translate your website in the target language, nothing would change except for the language.
Localization involves a clear focus on the cultural factors of the target country. Hence, it is more than just translating the words. Basically, translation is a small part of the localization process, and the activity involves modifying the entire website as per the cultural preferences of the target audience. Symbols, fonts, website theme, color and varied other factors are modified.
Why Should You Localize Your Website?
Now, let’s move deeper into the reasons as to why you should invest in a localized website. Basically, this is the ultimate way to connect with your target customers and establish deeper bonds with them. So, do pay heed to the following points –
1. Facilitating Brand Credibility
Credibility is the most important factor that defines your reputation in the market. Hence, your audience will feel connected to your brand, if you invest your efforts in speaking to them in their native tongue. So, if you are targeting an entirely new market, make sure that your customers have a pleasant experience visiting your site. Even if they do not buy your services at the very first visit, they will surely be fascinated by the overall look & feel of the website.
2. Explore Domestic As Well As International Markets
A localized multilingual website is referred to as the key to new domestic as well as international markets. There are millions of untapped markets in global business world. Hence, when you localize your website, you open new gates to new opportunities. You will have to understand that not all people in the target country speak the same language. Although, their mother tongue would be the same, but, their preference for dialect may vary from one region to another. Hence, if you localize the content as per the dialects, you will increase your chances to gain an edge instantly.
3. Boost SEO
SEO is the major factor that helps an online business, reach out to its customers. Thus, if you do not localize or poorly localize your website, you won’t be able to explore a major part of target market. Localization will not only localize the website, it would also pay attention towards keyword localization, which is the most important activity to attract a global audience. The online search is completely getting local. Hence, targeting the specific location as well as locally used search terms is important for business success.
4. Increase in Sales
One of the most obvious reasons to invest in localization is to boost the sales and revenue of the company. No business man wants a stagnant or a declining growth. Hence, you should consider localization very seriously. You would agree to the fact that the key to increased sales and customer acquisition is a well planned strategy with solid execution. Hence, as long as you design a killer localization strategy and implement it well, you will definitely be able to attract new customers as well as increase sales.
5. Better Conversion Rates
The product sales and online traffic would not escalate, unless and until, your website has better conversion rates. If you speak to your audience in their native language and connect to them in the most genuine manner, they will be motivated to buy your product. In some cases, the customers may also promote your brand, using a positive word-of-mouth.
To cut the long story short, website localization is very important, and you should definitely invest in the same before entering the worldwide market. Also, ask your vendor about localization testing that is basically a simple way to ensure that your website is perfect to be launched in the target market.
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