- September 15, 2020
- Posted by: Tridindia
- Category: Translation Blog, Voice over Blog
As per 52% of marketers, the type of content with great ROI is video. It is such an effective tool that simply using the word “videos” in an email as a subject line increase the open rate by 19%. Now, imagine, how videos can help increase your conversion rate when a professional voice over is used?
Whether it is majorly for entertainment, or to promote education, voice-overs continue to grow and thrive. So, what is the role of voice over? The voice you hear is an essential aspect of every business as it conveys the tone of the brand and delivers information about a product or service.
To dig deep into the role of voice over we have gathered some information that might help you.
The Role Of Voice Over
1. Audience Remembers Your Brand
It’s every brand’s aim to have their video make space in the minds of their audience for a very long time.
You want them to consider your brand and associate it with who you are and what you do- and this is where affordable voice over services can become part of the overall brand. In fact, voice-overs with various voices and professional performances can add an aspect of “catchiness” that can make your brand recognizable immediately.
Tip: when selecting a voice-over actor, you should consider someone who can work with you over a longer period and in the future as well. This will deliver your brand and your videos with an element of consistency that will look great for your business.
2. Gives Your Brand Familiarity
It doesn’t matter what product or service your video is showcasing, you will want your customers to relate to it instantly and recognize that it is you. There are studies that show adults are more likely to remember words when they are spoken by a voice that is familiar to them. When its a matter of marketing, this is essential to understand because it makes it even more advantageous to use the voice over for your videos. Basically, hiring a voice over company could be an asset for your business.
If your customer recognizes the voice, they will recognize your brand as well, and this will help to drive sales.
3. Increases Visibility Online
As per statistics, high-quality videos generate about 1200% more shares than text and images together.
To get such an engagement, you have to develop unique visual stories through soothing sounds and great text-voice and music. Boring videos with not-so-clear messages and bad sound won’t spread the news about your business. Professional voice overs will assist you to win some potential audiences and convert viewers into customers. It is convenient for people to follow a balanced voice that gives the right weight to the message. Also, if your audience belongs to different countries and cultures then using effective dubbing solution can become a plus point to make them aware about your brand.
4. Makes You A Trustworthy Brand
Your audience want to trust you as well as your brand. When you choose a voice-over company whose voice-overs are confident and credible, it can assist you on your path to achieve this trust.
Part of your strategy may also involve choosing a good voice that carries the same inflections, accent, and cadence of your target audience. The majority of brands find that doing so can do wonders, while the opposite can make your viewers feel like they are watching a video that is not for them.
5. Delivers Quality Content In An Elegant Package
As per a study, one in four consumers loses interest in a brand that does not use video.
But nothing affects a great text like a bad narrator who hesitates in front of technical jargon and long words and stumbles over words. Regardless of how good a video is, no one will watch it if the voice over is flat. According to your script, professional voice talents follow the right approach. Thanks to the benefits of voice over translation, this makes every word audible.
If a voice-over company has good experience in this field, you can be assured that they will offer real authenticity. Many voice-over companies are experienced to the point where they are tried and tested and they have the ability to apply direction so that they can showcase your video message in the right way. Working with an experienced company that uses voice over recording methods will make the world of difference.
Wrapping It Up:
A voice-over actor is very important, delivering much more than just a voice to ‘talk over’ a video. Tridindia as a professional voice over company that understands what you require and what your video needs. Choosing us for your brand and project will provide the right touch of tone and emotion that will help to lift your video to a professional as well as an appealing level.
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