- January 23, 2020
- Posted by: Tridindia
- Category: Transcription Blog, Translation Blog
Do you know what is the most underrated activity or service in the present corporate environment?
Transcription is often overlooked by the business owners, thinking it to be a time consuming and tedious task. Though it has got a number of benefits, yet it is not adopted by most of the small and medium scale enterprises. Successful businesses do understand the role and importance of transcription in the business arena. This is why they stand at a pinnacle height which is unrivalled by any of their competitors. So, why are you left behind? Don’t you wish to be successful?
Here in this blog, we will learn about why transcription is so important for your business growth.
Transcription helps business owners to stay proactive. It helps them maintain written records of communication, so as to avoid any lawsuits or disputes arising in the organization. No matter how sharp your memory is, it is difficult for a business owner to remember each and every detail of the discussion or communication held a few days or a few months ago.
2. Preparing Notes
Business meetings, conferences and others involve discussion over a number of important topics. In usual situations, there is no staff member, who dedicatedly takes down the notes to cover the important discussions held at the meeting. The members who are already busy discussing things at the meeting cannot prepare the notes themselves for obvious reasons. Hence, finding a transcription provider and getting the job done is the ultimate way to get access to everything that was discussed at the conference or meeting.
3. Accurate Documentation
As already stated above, transcription is the key to accurate documentation of oral communication. When it is about sensitive information, you cannot afford to misinterpret it, forget the exact details or leak the important information to any third party. Hence, transcription helps you document the sensitive information. With each and every detail in a written format, it becomes easier for you to recall all the essential points conveyed at a later date.
4. Improves SEO Strategies
Most of the websites often post audio files on the home page (and others) that convey customers’ testimonials, directors’ message or other specific information to the visitors. It is definitely a unique and effective strategy, but it is not helping you attract genuine traffic to your website. SEO is very important for your website to rank higher in the SERPs. But what if the audio file isn’t adding value to your website? The search engine crawlers cannot read an audio file. To be able to achieve a higher ranking, your website should have audio transcripts with specific keywords included in it. Once you have outsourced quality transcription services in Melbourne to get the audio transcripts, you can be rest assured that your website will attract potential customers, more leads and more conversions.
5. Links to Text
This is somewhere related to the point mentioned above. With properly written and formatted transcripts, it is easier for a website owner to link the transcript to other pages of the website. As a result, it helps in cross-promotions and passing quality juice from one web page to another. When the visitors are provided with more valuable and interesting content, they tend to stay on the page for long.
In addition to this, transcripts on your website help the visitors get a reference to the audio/video content; help the hearing-impaired people to read the transcribed audio; helps in compliance training; and provides a written record of brainstorming meetings, focus groups, and sales presentations.
Grow Your Business With Accurate Transcription
Be it attorneys, journalists, executives, public speakers, administrators, editors, or physicians, transcription is important for every individual in the business and day-to-day sphere. From a business perspective, it allows the customers to get the flexibility to both listen to the audio and read your message. As a result, you generate trust and credibility among the target customers.
Though transcription can be a tedious task, reputed companies, like TridIndia that offer reliable business transcription in Australia, can make the task easier for you. We have talented transcribers on board who convert all types of videos and audios into text format. You can also get the transcripts translated into any Indian or foreign language.
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Image Credit to Power Digital Marketing