- April 26, 2017
- Posted by: Preeti Chauhan
- Category: Market Research Blog, Translation Blog, Translation Tips
Small businesses contribute a major proportion of the business world today. The new generation does not wish to work under someone; rather, they love to make their own routes and find an unusual track that leads them to unmatched success. Hence, they set up their business with a small investment and a business idea that is expected to work wonders for them.
If all the strategies to implement and promote the business are well in place, there can be no hurdle in the victory path. But, there’s more to it, if we talk about the present scenario. The current business world demands that the businesses (no matter, what their size is) must go hand-in-hand with globalization or internationalization. This implies that your business must be globalized and should have the potential to communicate with multi-cultural or multilingual audience.
You might be thinking that this would involve a huge costing and how would I, as a small business owner can afford that cost. Your concerns are perfectly right. But, the reality is actually different. Globalizing your business is not that costly as you think. Language translation has emerged as a major weapon that helps businesses (including the small business) to succeed and expand beyond their national boundaries. It eliminates the sturdy culture/ language barriers and aids communication between you and your potential customers.
What Do The Stats Say?
♦ Nearly 72.4% customers prefer to make a purchase from the brand that communicates in their native language.
♦ Approximately 49% of experienced market analysts agree that localized marketing is the easiest way to boost the business profits and growth. They believe that localized messages help in increasing the demand of a specific product/ service/ brand.
♦ 50% of the customers give more value to the product information (in their native language) than the price.
To put it in simple words, translation is the perfect medium through which businesses can reach out to customers and outperform the competitors.
Translation Helps You Sell Your Products
Today, almost every sector requires translation services, just because it helps in improving the sales of a product or service. With the advent of translation, the boundaries of geography, culture or language no longer exist and thus, help the business owners in reaching out to a worldwide audience. These days, translation of online advertising and written media is at hype among the small business owners. Some of the marketers say that translation of such materials is delivering effective results and may continue to do the same for the days in future.
■ What You Should Do? – As mentioned above, using translation you can boost your client/ customer database and also gain a respectable position in the industry. So, you must find the right translation company first of all. The reason behind this is that competing in the global market can be easy, if you have the right translation partner with you. If your marketing message would be perfectly translated and localized into the target language, the chances of your business being noticed and trusted by the audience will increase by multiple times. Let’s just say that you target a market where the margins of the products’ price are very close to that the competitors’. In such a situation, you must reach out to more number of customers than your competitor. You can also translate your business profile in order to grab the attention of customers. Also, this will help you to sell among the global customers. If you do not do so, you will lose a major proportion of your potential customers.
■ Do Not Forget The Local Dialect – One major factor that small business owners should keep in mind is to always pay attention to the local or regional dialect of the target language. The logic behind this is actually the same as mentioned earlier – to reach out to new or global customers. But, this is an important element that cannot be ignored. The big brands generally, do not pay much heed to the dialects, because they know that their brand name or logo would do wonders for them. Hence, they do not regionalize their advertisements. However, being a small business owner, you need to inform your audience about the services and products you sell. Therefore, advertising in the local dialect is of utmost importance to you and can actually help in business survival in today’s globalized age.
■ Get A Multilingual Website – A multilingual interface can help your business communicate across multilingual target markets. Today, you may find a number of websites that offer international languages options. Using such options, the customers could switch into their native language and understand the website content (including the product description and others) precisely. So, you should get your website multilingual and advertise your products in multilingual formats.
Follow the Trend and Flourish
Your business can surely prosper in this competitive world, if you follow the translation trend in a proper manner. If you wanna remain restricted to a particular niche that speaks your language, it’s okay to neglect translation. But, if you wanna grow the scope of your business, you need to get into the race of fetching global customers. This isn’t just a trend; it is a ladder of success in a world where your business rivals are ready to cut your throat, once you commit a mistake. So, be prepared!!
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