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Localization

Why Do You Need Localization? [5 Key Reasons It Does Matter]

Localization is the process of making something local. When it comes to your business, choosing localization solutions is highly important to make things suitable for the local market. Localization helps to make the solutions market and culture relevant and make things more appealing to a certain group of people. In business, it’s about making your […]
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What is a Bad Localization And What Makes a Bad Localization?

Global companies that are able to make a successful position in the world are the ones that prefer localization solutions. Localization helps the business to operate its functions in the foreign market according to the customers’ preferences. But in this, bad localization can have devastating results. If your business has decided to undertake a localization […]
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What is Glocalization? [A Complete Guide]

Yes!! glocalization indeed sounds like a mashup word made up by marketers just like internationalization, globalization, and localization. Glocalization has introduced a decade ago when companies took their first step toward tapping foreign markets for more exposure. Companies have realized that adopting a local language is important to explore a new market. Hence, companies now […]
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