Do you want to turn your video or audio file into a text-based file? Want professionalism and accuracy in your written document? If yes then transcription is a must for you.
People who ignore the importance of transcription are at a huge loss. Today, almost 90% of companies all over the world record the minutes of the meeting, by either video or audio recording. The practice is more efficient and practical as everything is captured. Nothing is missed during the entire discussion. However, people who know about the result of the meeting should have a copy of the minutes, hence, they require a written version of the recording. Companies depend on transcription for such tasks, which eliminates the need to train employees as transcribers and free up their time to work on their tasks as secretaries.
Let’s know more about the importance of powerful transcription services.
The Importance Of Transcription
Audio and video are now important components of the marketing mix. You will observe that tons of websites today include multimedia material to deliver attention-catching and dynamic sites. You deliver audiences with varied content. Multimedia delivers you more possibilities to reach people through various senses. On the other hand, audio lets them execute other tasks.
Since not all consumers want to listen or view, you can transcript the presentation, as this will permit them to read your message. Written texts are smaller files compared to video or audio, so sharing them on social media is faster and convenient.
1- Improves Ranking In SERP:
There are massive benefits of outsourcing transcription. If you want to rank higher in SERPs, your site should have text content. The search engine searches for valuable information, which can help increase the visibility of your website. Transcripts can justify your niche. You can add more keywords to transcripts also. Search engine followers and bots can index your website’s original content.
Imagine you have content with lots of keywords that links to your website. If you will publish it on the web, people will read it and by clicking one of your keywords they will reach your website. When so many people will read your content and reach your site then your website will automatically rank higher in search engines.
2- Content Becomes Prominent For Hearing-Impaired People:
Delivering transcripts of your multimedia content permits people with impaired hearing to read your content, which makes them believe that you genuinely care for people with disabilities. With error-free business transcription, you make an effort to make sure that everyone has a chance to access the information they seek.
Deaf, for example, doesn’t get any benefit from the information delivered in the form of videos or podcasts. They need written information about everything. Therefore, if you will give them information in text, they will feel that you care for them and this will increase your company’s reputation.
You can get a professional team of transcription very easily but for that, you need to know the ways to select transcription services as this will help you to select the right one according to your needs.
3- Your Audio/Video Content Gets Reference:
If you upload podcasts and videos on your website, transcripts of these files will help researchers follow the content. Transcripts are beneficial for people as they can get the information instantly instead of replaying a podcast or video many times to get the details.
Say, if you have a video and content as well on the same topic. What you will prefer? Replaying the video again and again for understanding the information or reading the content by taking your own time. Of course, you will choose the written information, right? It will give you enough time to go through the information clearly. Therefore affordable audio transcription is a must.
4- Gives Links To Content:
With text, it is convenient to add links to other pages of your website; thus, more content becomes available to researchers and consumers. Delivering links to more of your web pages is beneficial for cross-promotions. You can make people stay a little longer on your site when you generate more valuable and interesting content.
For example, if you publish an article there will be a keyword that links to your site, right? This will give you a huge benefit. Consumers who will read your content reach your site and if they find your content interesting, they will stay longer at your page.
Now, you might have understood why transcription is important element for your business growth.
When you need transcription solutions for your business, be at ease by hiring Tridindia. The company delivers accurate and high-quality transcription of multimedia files and meet deadlines successfully. Our transcribers are experts in many different fields, and the company assigns transcription projects to the transcribers who understand your business.
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