Importance of Website Localization: Why is it Important to Reach Global Market?

The global markets need content that everyone can understand; this is the reason why website localization is important. It can also be a great way to connect with your global customers and establish a strong relationship with them.

In today’s globalized world, websites are a powerful way to showcase the offerings of a business and attract potential customers. With social distancing becoming very essential in these COVID times and restrictions in meeting each other, the significance of website localization is becoming important more than ever. But what ensures the success of a website and reachability to a wider audience? Apart from having a good design, images, graphics, features, and navigation, a site needs to be presented in the native language of your target audience.

Here, we will know more about accurate website localization.

Key Importance of Website Localization

1. More & More Sales

Increase in sales is the top-most advantage of website localization. If you see the surveys, you can observe that many audiences are attracted to a business just because their website can be translated into their native language.

Reports show that 55% of users online will not prefer purchasing from a website that is not conveying information in their mother tongue.

2. Increases Authority

Through localization, you can make your website look as if it was created by a native speaker. This adds huge value to your business image and authority for convincing your clients or customers to buy from you.

If you use top-quality localization solutions, your users will receive the information you want to convey with the same intent that lets them know they can trust you.

3. Wider Reach of Audiences

Localization is the perfect way to expand your business reach when your goals are to go global. When you want to reach a specific portion of people that are out of your local borders, you need to translate your website into their language so that you can convey them better. It will help you to better serve the market and showcase an appealing image of your products and services. You might think having a website in just the English language is enough, but the survey shows a different thing.

Internet users who communicate in English are just 25.3% of the overall internet market share. This means around 75% of internet users consume content in some other language.

4. Boost ROI

Gaining a good ROI is one of the many benefits provided by localization. If you want to enter a foreign market, localization can help. Research highlights that more than 60% of consumers are more focused on consuming information about the brand than the price of the product. Therefore, investing in localization is very important to seal the deal.

5. Engage Your Global Audience

Your website is more likely to engage the audience if it is properly localized. It is very convenient to identify that what you are reading is poorly translated. Accurate translation of all the information from one language to another while maintaining the authority and original meaning of the content will make your users more engaged and comfortable with your brand. If you want to ensure accurate localization, you need to know the crucial tips for website localization.

6. Higher Customer Engagement

Positive customer experience along with high credibility provided by a localized website can lead you to give higher customer satisfaction. When customers can easily understand your brand and know what you can provide, they will tend to become your long-term customers and even share about you with others too.

Localization fills all the language gaps and establishes a more diverse clientele base through your website.

7. Ensures Customer Satisfaction

The major importance involved with website localization is higher customer satisfaction. Your audience feels more connected when they can access the information on your website in their native language. You can do effective localization for content according to the audience you are targeting and this will cater to their regional tastes also.

If you want to get the support of localizing expert, choose a reputed localization company.


If you want to localize your website, Tridindia is the one to choose. As a leading localization and translation service provider, we have a good understanding of how to localize or translate your content as per the targeted audience.

According to your preferences, we can also customize our solutions to fit your needs. If you want to hire our solutions, call us at +91-8527599523 or send us a localization quote now!

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