Local Dubbing for Franchises: 6 Strategies for Success

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Are you looking to incorporate voice into your video? If so then you have to learn the art of dubbing. Dubbing assists you to reach wider audiences with your content, by translating your video into many languages. Professionally done, dubbing can make the audience forget the existence of the actual version as it includes an aspect of authenticity, by adding the nuances of the translated language.

Dubbing also termed lip-sync dubbing, is defined as changing or replacing the actual spoken dialogue of a media project with another language and matching the lip movements of the character on the screen. Dubbing acquired a great reputation in the 1960s and ‘70s when Hong Kong martial arts movies were dubbed in English with some regard to lip-syncing. Along with over-the-top performances and bad wordings, films with poor dubbing were called too dubby. Since that time, lip-syncing has become an essential part of dubbing and the art of dubbing has enhanced considerably.

Listed below are some easy dubbing strategies to make local dubbing for franchises successful.

The Top 6 Strategies Of Local Dubbing For Success


1. Voice Clarity And Flexibility

A successful dubbing talent is known for the flexibility and clarity in his or her voice. Companies are always searching for dubbing experts who can pronounce every word confidently and clearly. Poor enunciation can affect the intended message to be conveyed and the entire image of the brand.

Moreover, various recordings need different voice personalities. Hence, dubbing artists must possess various types of voices, relying on what a video director needs.

2. Having a Great Team, Equipment, and Recording Space

For any project, having professional Language dubbing service to support is important for developing the best product and meeting deadlines. A studio project manager would ensure that all the tasks required for a dubbing project have been completed appropriately, from translation and lip-sync adaption of the script to a quality standard of the voice recordings, and establishing a timeline for delivery. Adding to that, the project manager is central in ensuring a project is accomplished and provided on time.

Having quality recording equipment can also make your voice go from sounding like an old voice mail to a cinematic, clear dubbing. Ensure that you are utilizing a good quality mic from a brand you trust.

Recording spaces: an outside car honk or dog bark sneaking into an emotional dubbing performance can actually affect the mood. A good recording studio space should have wall-to-wall soundproof padding and various doors to block outside noise and experienced dubbing providers takes proper care of that.

3. Acting Skills

It is an important skill you require as a dubbing artist. Having a confident and unique voice is not sufficient. If you need to grab more audience, you have to possess some acting skills to bring any script to life. You have to showcase the emotions with your voice alone, and this makes dubbing complex.

If you are not confident about your acting skills, you can join an acting school or practice at home in front of your friends or family. You can even read out books and scripts loudly in multiple accents, voices, and tones to further hone your skills.

4. Keep It Original

Dubbing completely replaces the original audio, hence, it is essential to keep the originality alive. Along with great voice modulation skills and matching the character’s expressions, this can be maintained. If you choose local dubbing company near you then these things will be well-maintained

5. Reading Fluency

To be a successful dubbing artist, he/she should read aloud fluently. This skill is important in the case of long-form narration, audiobooks, e-learning modules, and many more. A dubbing artist must know the intent behind what he/she is reading. Adding to that, he must speak the content with proper accentuation, tone, and pitch.

If the dubbing artist connects to what he/she is reading, the listener is more probably to take an interest in what the dubbing artist wants to say. But how can you form such a connection? Well, there are different techniques to do so. You utilize your hands to make gestures, do facial expressions to convey the emotions to show actions in your voice physically.

6. Layering the Tracks

After the script is written, the talent is hired. The recording is done, now what else? Now comes the final stage of the dubbing process, layering the new dialogue tracks into the video.

Videomakers, take note: this part of the dubbing process is specifically heavy on technical expertise and may need both editing and sound professionals to complete the job. Unless the filmmaker tasked with making a dubber version of a video has proper expertise in layering dialogue, it is complicated that they hire someone who is a professional to make sure the best possible outcome.

As with every part of dubbing, layering dialogue tracks is done in collaboration with experts. Furthermore, it is always suggested that the important role of dubbing should always be done by professionals in the business.


With all those points in place, you are on your path to exceeding expectations and raising the bar for dubbing from “too dubby” to actual art. These are just some points to consider when it’s the matter of dubbing. Both have their place, and each could be a good fit for your upcoming video. If you require accurate dubbing for your video and audio projects, our team is ready to make it happen.

Contact Tridindia today at +91-8527599201 or mail at [email protected] to dub your video.


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