In the modern world of globalization and internationalization, do you still think why it is important to translate a document? Don’t be embarrassed. Majority of people in the world think so, due to unawareness about the importance of translation.
You will be surprised to know that translation is a $40 billion industry (approximate figure) today. But, the sad part is, not everyone understands the essence of translation. Even business owners look down upon translation and often get their documents translated by any random employee in their diverse workforce or through software. They fail to realize that this is actually the major reason why they are not progressing.
So, no matter, you are an individual or a company, you must keep in mind that translation is very important, and here’s why –
1. Not All Nations In The Globe Speak English
Although English is one of the most spoken languages in the world (over 2 billion speakers), yet it is not the biggest language that all your customers prefer. Also, it should be noted that people whom you interact with, or your customers might have a basic knowledge of English. But, when it comes to persuading them, English is certainly not the language to go for. The only mantra that you need to follow is to use your documents as it is in English, only if the native language of the customers is English. In every other situation, always reach out to your audience with a well translated document in their native language.
2. Customers Prefer Their Native Language
If you have clearly understood what the above point is trying to explain, you would easily understand that customers today prefer their native language more than any other language in the world. Hence, irrespective of how popular brand you are – on an international scale – you might not be able to attract the attention of the target audience. No marketing strategy would work unless you have translated your document in the mother tongue language of the customers.
3. Spreading Information
Translation is also important to spread awareness or information about something. Be it history, facts, literature or general awareness, translation spreads knowledge across cultures and keeps the information alive. For example, translation helps sports organizations transcend language barriers and communicate with their international counterparts without any glitch. Apart from this, many history and holy books have been translated in multiple languages to disseminate the information.
4. Future Languages
With the ever-evolving world, languages of the future are also evolving. If the current scenario is compared to the past, you will notice that the number of developing countries today is more than what it was a few years ago. As a result of this, the languages spoken in these countries are experiencing recognition and a huge demand for translation. One of the biggest examples of this is Hindi. With India becoming a potential market for international clients, the demand for quick Hindi translation has touched new heights in the recent years.
There’s no denying the fact that English is a very powerful language in the world. But, translation in regional or native languages is also very important. At one hand, where English will help you on the surface, translation, on the other hand, will help you dive deep into the target market. In simple words, translation improves your chances to persuade the major or entire portion of the target market. When you enter the target market, speaking your customers’ language, they will be emotionally connected to you, build trust with your brand and finally become your loyal customers.
Get Ready For Quality Translation?
So, if you stayed far away from translation all this time, it is now your chance to cover your losses and get your important documents translated at TridIndia. Being a language solution provider, we help businesses like you, get the benefit from translation in any random internal market, industry or language. We have a team of talented translators on board, who possess extraordinary skills to translate your documents, in tandem with specific cultural and language preferences. For more details or to get started with translation, give us a call today or connect to us via email.
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