Why is Website Translation so Important? [Facts & Figures]

Author: Tridindia
Category: Translation Advices   Translation Blog   

Do you ever see on the website that a dialogue box pops up on the screen to let you show that the webpage can be translated? Sometimes, it is really helpful. Why all these additional works are added on the websites we surf? It’s simple. Just to make the users stay connected with the website, and make them aware of their services and business.

Translating a website in different languages helps the businesses connect with different customers in their language, which enhances the chances of increased sales from other ends of the globe too. Besides, the interesting fact is that translated websites are more popular on the web.

☞  Almost 4.57 billion people accounted to be active internet users as of April 2020, calculated around 59 percent globally.

☞ Researches suggest that a website in multiple languages has more potential to attract users belonging from the different regions of the world.

☞ Experts also suggest that translating a website can improve its search engine optimization. Since, when a site is translated into another language, a lot more content is added to it.

☞ Even though the majority of the content is written in English, the language is still ranked 3rd, when it comes to the highest number of native speakers.

☞ In 2015, supporting 25 languages was essential to reach 90% of the global internet population in their native language, while by 2020, translating a site in 48 languages does the job.

The aforementioned were some genuine facts and figures about website translation. Let us now explore why translating a website so much important and how it can reap benefits to you and your business.

1- Reaching Out to Global Audience

In this century, a lot of people are migrating towards the internet for endless purposes. So, if the language of the content is not understood, the visitors cannot meet the better purpose. That is why most of the big companies targeting customers from across the globe have realized the importance of language, thus opted for website translation.

But, how to translate your website? This can be done by hiring a reliable language translation company, which employs human native translators from a particular region.

It is never a good idea to rely on the tools for the job, however, it is a quicker way, you cannot expect the same quality as a human native translator, since, he or she is well aware of the terminologies in the region, and thus can provide more localized content for the site. A website translated in more than one regional language is a potential way to reach out to a larger audience. For example, if a site is translated into 10 different languages; automatically it will be ten times richer than before.

2- Staying Ahead of The Competitors

It is quite interesting to know this amazing fact! If you own a translated website, it surely differs your brand from competitors. This will allow you to enter the market before your competitors are in. This, in turn, allows you to gain more share in the market. It also empowers you to set the quality and standards first ahead of your competitors. Many experts’ website translations have driven 95% of accuracy in their works.

3- More Business and Enhanced Sales

When your website is equipped with different languages, you get one step closer to target the global market and sustain the growth of your organization. Educating the potential customers in their regional language, about your services, brand, products or offerings, is certainly one of the most efficient ways to enhance the business revenue. With multiple languages on your website, you establish a brand in various markets.

4- A Lot More Appealing to The Foreigners

All web translations play a significant role when comes to international standards. International businesses also require translators to translate their marketing materials, manuals, contracts, and supporting law documents. Depending upon their requirements, they urge to translate the necessary documents in a Document Translation Company, to ensure a 95% of the understanding level. As we see more people use internet to find the rich content translation, then there comes a need for the translators.

Translation is the best way to make your website more appealing to foreign speakers. Website translation covers several languages like French, Spanish, Portuguese, German, and more. A cluster of people in the Blog Translation Agencies eases the translation work worldwide. Their objective is to sustain the high level of accuracy in translation works.

5- Necessities required increasing income:

If your audiences are foreign speakers, they can’t understand the language of the content, and then the translation comes into play. A proper translation connects the people over the network. It also eases the understanding process. Through proper communication and a regular visit on the same website, trust and value are gained as a result of it.

Having translation on website also has many benefits like effective communication between the people, a protector of the cultural heritage, as essential to this global economy. It also helps practitioners to develop their skills quickly.

Outsourcing Requirements:

Let’s see how the outsourced translation requirements are done! There is a huge demand for translating e-learning materials in organizations that operate globally. They generally use many ways of outsourcing translation requirements.

a)- Giving access to professional translators:

To ensure the data accuracy, it is given to the well experienced professional to translate the given content to the multilingual language. Subject Matter Experts (SMEs) are given to vendors to confirm that the content is not compromised during translation.

b)- Deadlines without compromising the quality:

Vendors will closely work with stakeholders and the translation team for error-free work, articles, and so on. It is also noted that the translation work should be completed within a deadline without a compromise on quality.

c)- Multiple roles:

Before sending a document to the translation process, vendors are capable of doing multiple works like quality and accuracy check over it. Later, they have to check the quality internally and externally.

Tips to enhance localization:

Wondering how can you make your website more localized? Mentioned below are some of the most important tips for website localization.

• Doing local market research and analysis
• Glossary development
• SEO plan for it
• Periodic Assessment on Websites
• Availability of the CMS Language Support
• Unicode and UTF-8 in any Websites
• Interface and graphical designs
• Location and language selectors
• Testing websites internally
• By conducting a simple SMO.

SUBJECT MATTER EXPERTS (SME’s) for Quality Translation:

Every field in today’s technology has a subject matter expert. SME’s are the ones who are well versed in any particular field that incorporates the rules and standards without any compromise on the quality. Like that, the subject related experts are also applicable here for web translation services. SME is the one who looks after both the content and the translation work here. Here, they are supposed to monitor and supervise the quality of the work at greater accuracy. A subject related expert in any field has an eye for greater accuracy, quality, spell check, simple terms usage, and others. A subject related expert has a great knowledge of web-oriented translation and in other related works.

We, at Tridindia technically ensure the best to our stakeholders. On the whole, website translation is important to engage your potential customers with your business. Our SME’s help and proofread the offerings delivered by our native translators to assure the best of website translation with the assigned timeframe. If you wish to translate your website, so, wait no more and reach us through email or dial us @ +91-8527599523


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