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Global Business

Top Ways to Engage Customers with Meaningful Conversation

Cross border communication has became so easy with the advent of internet and to many companies interacting with customers in foreign market became significantly important to get in touch, engage, influence and building strong relationship. Those days are gone when we used to focus on limited market with one language. Today majority of startups think […]
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Bosnian and Herzegovinian Embassy in New Delhi, India

Established in the year 1999, Bosnian and Herzegovinian Embassy in New Delhi, India aims at maintaining cordial and diplomatic relations between the governments of India and Bosnia & Herzegovina. It also provides consular and emergency services to the Bosnian nationals in India. In a nutshell, it is a legal link to serve the economic, political […]
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Role of Buyer Persona in International B2B Marketing

B2B marketing is regularly wasted on those activities that do not aim at influencing decision-making. Research shows that the companies which facilitate a customer-centric approach (exhibiting a close understanding of the customer decision journey); witness a significant boost in sales and customer retention. Here arises the need to gain an insight into the buyer persona […]
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