Chinese Market Saturation, a Loss for Global Smartphones Sales

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Due to Chinese market saturation, the global smartphone sales saw just 13.5% growth. It is the slowest growth since 2013. The reason for this drop in sales growth rate is the declining sales in China. Worldwide, only 330 million units were sold, in the second quarter of 2015.

According to a research director at the research firm, the overall sales of smartphone remained mixed in the second quarter of 2015.

Reports say that regions such as, Asia-Pacific (excluding China), West Asia, Eastern Europe and Africa are the regions where fastest growth has been recorded.

For the first time, the sales of smartphone sales in China fell year on year, thereby recording a decline of 4%.

In the second quarter, even though Samsung Electronics was successful in maintaining its position as the world’s leading smartphone maker, but it lost 4.3% points and 5.3% in market share and unit sales respectively.

Furthermore, the report says that despite of the new S6 models launched, the premium phones by Samsung continued to be challenged by iPhones, (Apple’s large-screen phones).

The iPhones witnessed a 36% increase in sales, due to which the firm gained a 2.4% market share.

Owing to strong 4G smartphone sales and overseas sales in China, Huawei Technologies Co. Ltd, recorded the highest sales growth of 46.3%, and thus, is the third largest smartphone vendor. It had 7.8% market share. Lenovo Corp. and Xiaomi Corp. were in close fight to stand at the fourth position with market share of 5% and 4.9% respectively.

As far as the operating system stakes are concerned, the global share of Android was affected China’s weak performance in the 2nd quarter of 2015 as well as the strong performance of iPhones in China.

Android witnessed its lowest growth of 11% with the market share reducing and shrinking to 82.2% in 2015 second quarter, while iOS’ market share grew to 14.6% from 12.2%.

Microsoft stood as the third largest vendor (for overall mobile market), after Apple and Samsung, followed by Huawei and LG Electronics.

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