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Why Human Translation is Preferred For Effective Marketing?

The discussion on Human translator or Machine translator is a highly arguable topic enlightening several factors such as cost, accuracy, preferences, etc. If you think translation as a merely a process of changing text from one language to another then many people will prefer machine translation but if you add quality, correctness, credibility and several […]
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How Social Media Marketing Will Grow Your Translation Business?

A lot of businesses these days need translation services because of competition in the international market and because more than 69,000 languages exist in the world. Legal industries, medical industries, political industries and many other forms of industries require translation in their businesses. People are also increasingly becoming interested in learning more languages, which gives […]
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Role of Buyer Persona in International B2B Marketing

B2B marketing is regularly wasted on those activities that do not aim at influencing decision-making. Research shows that the companies which facilitate a customer-centric approach (exhibiting a close understanding of the customer decision journey); witness a significant boost in sales and customer retention. Here arises the need to gain an insight into the buyer persona […]
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