- June 23, 2015
- Posted by: admin
- Category: Market Research
A thorough scrutinization of the Beer Market Survey for Latin America & Middle-East Countries will help you evaluate the beer industry Size, Trends, Share, Growth and Forecast for 2015 – 2021. Our research report maintains conformity to the changing market scenarios for the beer industry in Latin America and Middle East countries. Hence, by the end of this report, you will grab a significant proportion of knowledge regarding the consumption and current trends in beer market.
Key Topics Covered In this Survey Report
■ The report includes Porters Five Forces analysis, restraints and opportunities in the Middle-East and Latin America beer market.
■ The research report is clearly a see-through glass that highlights the present and provides market trends and forecasts from the current year 2015 to 2021.
■ This research report has been segmented by product and geography type.
■ The scope of this research report also encompasses average selling prices across all the packaging sizes and product segments.
■ The report also spotlights the present market size and is a future representor of its status over the forecast period.
■ The analysis of Porter’s Five Forces offers a deep insight into the prevailing market competition across its value chain.
According to the survey, The Latin America beer market is poised to grow at a CAGR of 4.4% between 2015 and 2021. In 2014, the market was valued at US$ 57,091.6 million that is estimated to extend upto US$ 77,137.4 million by the year 2021. On the other hand, the beer market in Middle-East is predicted to grow at a CAGR of 4.3% between 2015 and 2021. The beer market that was valued at US$ 3,585.5 million in 2014 is expected to reach upto US$ 4,861.6 million by 2021. In the context of volume, the beer market in Middle-East and Latin America is anticipated to grow at a CAGR of 2.1% and 3.1% from 2015 to 2021 respectively. Thus, the Middle-East beer market is projected to be valued at 1,209.4 million liter, while that of Latin America is expected to be valued at 20,191.6 million liter by 2021. Hence the future scope of beer market is worth-investing, with such revenue generation estimations. This brings with it, the huge driving forces that pushes the consumption of beer significantly. Furthermore, there are few restraints as well that compels the manufacturers to cope up with them and drive out solutions to increase the sales and consumption of beer.
What is Beer?
Normally, beer is mistaken as an alcoholic drink that contains huge proportion of alcohol content with ‘n’ number of adverse effects on the consumers. But actually, it is a type of alcoholic beverage that is produced by saccharification and fermentation of starch of the resulting sugar. It is the third most popular beverage after water and tea. Moreover, the presence of alcohol content in a bottle of beer accounts to just 4% to 6% of the entire ingredients of beer. It often acts as a natural preservative with various flavorings such as herbs and fruit.
Major Driving Factors of Beer Market
• Increasing health concerns among consumers are facilitating more individuals to consume beer day by day.
• The easy accessibility and availability of beer in Latin America and Middle-East Countries, is also a major factor of its increasing sales.
• Many a times, consumption of beer proved to be favorable for individuals to prevent various coronary diseases.
• Beer consumption is the easiest way to prevent high cholesterol diseases, as it is low in fat and cholesterol. Moreover, beer consumption regulates the cholesterol ratios.
• The favorable climatic condition in the region of Middle-East and Latin America also drives huge demand for beer.
• Rapidly increasing disposable income and urbanization are the most significant factors that are providing numerous opportunities for the rise in beer demand in the beer market.
Major Restraints of Beer Market
■ One of the prominent factors that restrain the growth of beer market is its Bitter taste.
■ Strict government rules and regulation in the Middle-East also hinders the growth of beer market in this region. Thus, the consumption of beer in Middle-East is less as compared to that in Latin America.
■ Alcoholic beer is strictly prohibited in Saudi Arabia. However, the manufacturers are coming up with varied solutions to boost the sales of beer, thereby offering non-alcoholic beer.
Segmentation of Beer Market
By Product Type:
♦ Dark beer
♦ Non-Alcoholic beer
♦ Lager beer
♦ Stout beer
By Geography Type:
♦ Latin America
Efforts to Boost the Sales
As mentioned above, there are certain restraints that hamper the sales and consumption rate of beer, mostly in the region of Middle-East. Hence, the manufacturers have turned with new solutions that will simultaneously increase the sales/revenue as well as increase the number of consumers, even in Middle-East. This vision fostered the beer manufacturers to introduce flavored beers and organic beers. This is done to explore the untapped region of Middle-East and Latin America.
Some of the major industry participants that are deriving solutions to take the beer industry to newer heights are:
■ Carlsberg Group
■ SABMiller Plc
■ Heineken N.V
■ Anheuser-Busch InBev
■ Ambev S.A
And various others
However, Latin America still remains the biggest market for larger beer over the forecast period (2015-2021).
Concluding in a nutshell, the “Beer Market Survey for Latin America & Middle-East Countries” is an amalgamation of market estimates in the context of beer volume (million liters) and beer revenue (US$ million) from 2015 to 2021. This report highlights utter information for the beer distributors, manufacturers and suppliers, in order to assist and make them understand the present and future beer market trends. Henceforth, it is a complete guide for the marketers to formulate strategies and the future plan of action accordingly. Additionally, the beer market is anticipated to grow at a rapid pace in different regions with the introduction of organic and flavored beer.
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