Can you imagine your life without the internet in this high-paced world? We all are interconnected with each other through the internet and most of our activities are done through it: work, study, learn, buy, and many more. This shows how it is a must for your business to translate your website in the user’s native language and upgrade your strategy for internationalization.
As per a recent statistic, only 25% of internet users can read and speak English, which means if you don’t translate your site, you will miss a huge portion of the audience. Therefore, website translation is way more important than you think. No matter whether your business is small or have a large base, translating your website will set your brand above the competition and increase your online reach. Translation will not only convey your message but will also make sure that it is culturally relevant and doesn’t offend anyone’s sentiment.
Now many of you might still be wondering why it’s a must? Well, it depends on the industry, global market share and other factors, but every company would have convincing reasons to invest in affordable website translation for global customers. Here are some of them:
Advantages of Website Translation
1. Reach More People
Translating your website into different languages is the key to expanding your brand’s reach globally. This is because nowadays people happen to love the brands more that looks after giving their consumers easy-to-understand content about their brand. According to a survey, a whopping 80% of online shoppers trust a website more that have content in their native language and on the other hand, it showed that only 58% rarely buy anything from an English-only website. So, if you are facing a loss from your online business, you have the reason.
It’s a huge loss for people who are taking the effectiveness of website translation lightly. These percentages are proof that by not translating your website you can lack on reaching a huge portion of buyers and hence your sales would not be increased as expected. Therefore, choose a website or accurate business translation for more sales.
2. Do Your Business Abroad
Are you offering products and services that are not easily available in many regions around the world, but still haven’t translated your website? Probably you might be confident that most people understand English or the language your website content is in. But what if you are wrong? If you are, the possibility of not reaching a huge chunk of consumers will increase. If you don’t want to take a risk, website translation is a must. Your business can accelerate by translating the content to cater to international consumers.
You might have a good reputation in your local market and are fully satisfied with the sales, but who doesn’t want more in their profits? Why should you lack in reaching a wider market? Website translation is a great asset for your business. It would give your brand the support you need to enter a new, potential market and establish your presence internationally.
Hence, professionally translate your business website to make your brand prepared for international exposure.
3. Benefits in SEO and Boost Visibility
The most effective and result-oriented way to increase the traffic of a website is SEO- Search Engine Optimization. Upgrading your SEO strategy by incorporating language solutions will positively impact ranking for all your websites. For Google’s algorithm, factors like the number of time visitors spend on websites, impacts SEO. Therefore, if you are promoting your website in a different language, your website will be more likely to receive a high bounce rate and the ranking will also fluctuate.
To prove it there is some evidence that says a translated website is prone to increase traffic more quickly than a non-translated website. So, there is a profitable role of website translation that could grow your business even more.
Wrapping It Up:
If you want to give global exposure to your business and attract many new customers, then translating your website is the wisest decision you could ever make for your business. Just remember that your website should be portrayed in a manner that makes your audience feel like they are reading content written by someone among them. To ensure this, a professional translation company like Tridindia is very important. We have enough experience and knowledge to translate your website, no matter which industry you belong to.
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