- March 20, 2019
- Posted by: Tridindia
- Category: Global Marketing, Translation Blog
Do you want to grow your business globally? Use eLearning translation in foreign markets to allow your targeted people to learn in their appropriate time and speed. Most of the companies organize eLearning only in English because it is considered as a worldwide language. However, most of the people around the globe are non-English speakers and are comfortable using their native language. This shows the significance of translation for effective maximized communication with cultural relevancy.
Why Translate eLearning?
eLearning is the most common business strategy to reach to new markets in ecommerce across the world. It is a much more effective strategy to be used for many reasons by companies. Internationally, the value of eLearning market is increasing at a much faster pace. It is worth with revenue of $107 billion as per the eLearning industry in 2015. And, it is estimated that it will reach $325 billion by 2025.
Companies are using it to provide right-now information as per the audience’s requirements and preferences. To get most of the benefits from eLearning internationally, it is important to provide information to employees and customers into a variety of languages.
Top Reasons To Translate eLearning Material
By accurately and professionally translating your eLearning material, you cannot only provide employee training globally, but it helps you in many more ways. You can organize a training program that better adapts to different cultures and provides a valuable learning experience to the attendees.
Here are some reasons why you should translate eLearning content-
1) – Quick & Effective Learning
Researchers prove that a person learns more quickly with a detailed understanding of the subject matter when getting training in their mother tongue.
2) – Attachment Of Native Language With A Person
As per the researcher’s study, the attachment of an individual with his/her native language make them find learning material in his/her local lingo more authentic. It makes them recall prior concepts when finding new information in mother tongue language.
3) – Linguistic & Dialectal Differences
Grammar, spelling, tone, style, and dialects of all languages are not the same. The pace at which various languages are spoken also differs a lot. All these differences result in misinterpretations, confusions, and misunderstandings. Hence, urgent eLearning translation is significantly important to impart highly effective training.
4) – International Employment
In recent time, global companies are hiring numbers of people across different parts of the world than ever before. There are more than millions of international employees working in almost every field. Well-translated learning content helps in providing effective staff training to newly recruited foreign candidates rather than outsourcing the training task to someone else.
5) – Cost-Effective Solutions
Translated eLearning material prevents the need to hire an on-site trainer from every region to reach the targeted audience. It saves the cost of trainer hiring and also assures the utmost accuracy and consistency.
6) – Uniformity in Training
Multinational companies having several branches across the world often have digital content translation need to train far-sitted employees about company policies, general expectations, rules & regulations, safety procedures, etc in the same way.
Reaching New Markets Through eLearning Translation
Whether you are creating a generic eLearning content for a particular topic or organizing a custom-designed training program for a new foreign client, translation is a must for you. This is the way you can reach your target markets and wider audiences globally.
Some best practices you can follow for eLearning translation in order to expand international markets are as follows –
☞ Consider Cultural Differences In Visual Aids
To make your content culturally-appropriate, it is important to use colors, graphics, signs, symbols, and images that are acceptable in a culture of a market you’re targeting. It is possible that what is considered a sign of positivity in one nation may convey meaning in a negative sense in another country. For example, a gesture of thumbs up, which usually means a sign of approval, is hideously offensive in South American. Thus, it is beneficial to work with translators having sound foreign language skills in American regions.
☞ Don’t Overlook Infrastructure
Apart from giving much importance to linguistic and cultural differences, you must also remain sensitive to infrastructure realities in various nations. Therefore, before translating any eLearning content, do some homework on your end. Research about bandwidth and hardware problems, internet availability, and computer accessibility to ensure that targeted audiences get your translated courses and information in the best way possible with no delays.
☞ Use Real-World Scenarios
Try to avoid using any slangs, stories, examples, local humor, simulations, idiomatic expressions, or any abstract concept. Include only real-world scenarios ensuring that it is pertinent in the targeted people. Don’t include any example randomly because it can lead to misinterpretations or offensive remark. For example, a phrase – taking a rain check, is used for rescheduling of an event for a specific date. But, in some other countries, it may lead to confusions for readers. So, it is necessary to keep the sensitivity of local culture for translation as a key element and avoid cultural issues.
☞ Be Aware Of Changing Interpretations Of Time
The way time is considered also differs from one culture to another i.e. synchronically and sequentially. In a synchronic culture such as Asia, South American, etc, time flow is regarded in a circular motion with a connectivity of the past, present, and future. On the other hand, sequential cultures give much value to specific agenda item first than others. Thus, work with translators who understand the ways time is considered in various cultures for effective eLearning course planning, training duration, and strategy.
Working With E-Learning Translation Company
Global businesses often need translating their product eLearning content to make potential customers aware of their product features and its benefits. With the expansion of a company in new markets, a business owner has to adapt the training content in the native language of a targeting market with reputed translation company – TridIndia to ensure better performance. A professional and experienced team of certified and well-trained translators ensure that all of the training content is precisely translated in accordance with graphics and other elements. If you don’t know from where to get started for translating eLearning material, you may contact us right away. You can get in touch with us by ringing us at +91-8527599523 to get started with your project.
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