Do you know 86% of customers pay more upon witnessing a better customer experience? According to a study, companies with an annual earning of around $1 billion can earn an additional $700 million within a span of 3 years, if they invest in improving their customer experience. Isn’t it great?
As you may know language is increasingly becoming an important element to attract customers from different nations or lingual backgrounds. Therefore, most of the big enterprises are investing in interpretation services, so as to provide a better experience to their customers.Here in this blog, we will explore everything related to interpretation and its link with customer experience.
If you are a business owner, looking forward to expand your business roots beyond your national boundaries, this may be very important for you. So, scroll down and get started.
What Is Customer Experience?
Before we go any further, it is very important to understand what is customer experience. CX is the outcome of a customer’s interaction with your brand. Be it talking to your customer support representative or navigating your website, a customer creates perception about your brand at every given point of time. Everything you do has a direct impact on the customers’ perceptions. Therefore, according to experts, outsourcing quick Language Interpretation in Delhi is very important. Interpretation ensures that your brand connects with the customers in their native language. For example, if a customer calls your customer support number and the representative speaks a completely different language, the doubts and queries of the customer will remain unanswered.
As a result, the customer will switch to another company. This is just like spoon-feeding your competitor with your potential customers.
Improve CX with Interpretation
Positive reviews, better word-of-mouth marketing, increased customer satisfaction and loyalty are the major benefits of using interpretation. Most of the companies have been reported to loose almost $62 billion as a result of poor customer service. Keeping this in mind, business owners have started offering multilingual language support to their customers. A Common Sense Advisory report in 2016 claimed that nearly 74% of consumers return or repurchase from a brand if the after-sales service is provided in the native language of the consumers. Hence, investing in interpreting solutions like express Russian interpretation in Mumbai definitely make sense. Listed below are some types of interpretation solutions that the modern entrepreneurs use to improve customer experience.
♦ Over The Phone Interpretation: Remove Language Barriers
This type of interpretation is majorly used by business owners who wish to improve their customer experience through call support. As the name suggests, this interpretation takes place over the phone. The customer call support representative connects the interpreter on line, so as to allow effective communication with the customer in the target language. The interpreter resolves the customer’s queries and help him form a better perception about the brand.
♦ Video Remote Interpretation: Visual Support
In situations where visual support of the customers is needed, business owners prefer to improve their CX via Video Remote Interpretation. Here the companies connect with the interpreters through video conferencing, who then connect with the target audience to inform them about a new product launch, how to use it, etc.
♦ On-Site Interpretation: Developing CX Improving Tactics
To make sure that the customers always get a better experience, business owners conduct meeting with their global manpower to discuss strategies and come up with solutions that actually work. This is why they often purchase or rent professional audio equipment for interpretation, so as to conduct on-site interpretation. Business owners share tips and discuss how they can improve the way customers associate with their brand.
Improving your communication channel through language support/ interpretation is indeed an essential way to touch the right chords of your customers and turn them into loyal consumers. The better experience a customer has, the better your company grows.
So, if international success is your dream, do not neglect the importance of interpretation.
At TridIndia, we have a full-fledged team of multilingual interpreters who possess years of experience in providing different types of interpretation with a great level of precision. If you are in need of urgent Hindi interpretation by experts, you are at the right place with us. Be it for any language, any industry or any type (like simultaneous, consecutive, telephonic, etc.), we are there to help you out for all your diverse interpreting requirements.
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