The world today has transformed into a globalized village. People are communicating with each other in multiple languages without even worrying about the language barriers. How exactly is this taking place?
This blog triggers the main points of translation and explores why translation is very important for business owners like you. So, stay tuned and scroll down to grasp the information.
Obviously, you may have heard of translation. But, how come translation is important for a business owner? What is the essence behind translation and why should business owners even use translation at the first place?
What is Professional Translation?
Translation is the transfer of ideas, knowledge, and information from one language to another and when it is done under professional guidance, it is termed as professional translation. Depending on why you may need it, there may be several types of translation, for example, standard Gujarati translation or specialized translation for several industries, like legal, technical, medical, etc. Hence, before you ever think of getting your business materials translated into other languages, analyze your needs first.
Do you know –
♦ As per a few sources, translation is a $43 billion industry providing employment to nearly 640,000 translators in the world.
♦ The annual spending on outsourcing translation services is expected to rise and grow to approximately US$45 billion by the year 2020.
This clearly explains that business owners across the world are widely using translation as an important element of business growth. So, why are you left behind? Don’t you wish to expand your business boundaries?
Should You Outsource Translation Services?
Using or outsourcing translation is very important for business owners. Realizing its importance, most of the business owners prefer to include translation in their marketing strategies. As a result, they are able to connect to a wide audience and establish as a global brand.
You direly need translation if you –
☞ Wish to accelerate your business growth
☞ Want to reach out to a global audience
☞ Want to boost your revenues and sales graph
☞ Wish to get a global exposure
If you are looking out for these, you definitely need translation. Without it, you won’t be able to achieve your objectives. Be it error-free audio translation or translation of brochures and templates, a professional translation service provider will help you get access to quality translation without any hassle.
So, it definitely makes sense to outsource your translation requirements.
Here are some benefits or reasons why you should use translation –
1. Not Everyone Speaks English
If you are using English as a major language to target a global audience, you are certainly losing the chance to convert potential leads. Despite being a global business language and the third-most spoken language in the world, English is not spoken by everyone. Moreover, people who understand English as their second or third language do not prefer to visit a website that speaks to them in a different language than their native language.
Nearly, 75% customers buy from a website that speaks in their mother tongue.
2. Build Trust
Unless and until you succeed in creating trust among your audience, you won’t be able to succeed in the global market. Before the customers engage and interact with a specific brand, they evaluate what the brand has to offer. Now, if you fail to persuade the audience at the very first instance, it would be very difficult for you to reach out to them and convey your message. Also, trust is built when you adapt your message according to the cultural and language preferences of the target audience.
A legal, medical or technical documentation translation expert do not just translate the files, but also localize or culturally adapt the files, so as to avoid any offensive or misguided communication.
3. SEO-Friendly Translation
Do you know translation can even be SEO friendly? You are translating your website so that you can attract a large base of audience. But, what if your website fails to deliver the desired results even after getting translated?
Don’t worry. Professional translation companies often have talented SEO translation experts on board who translate the content as well as maintain the SEO factor of your website. As a result, you get qualified leads with improving brand visibility.
Now, when you know that translation is highly essential, its time to make the most of it and achieve your global targets. So, what are you waiting for? find accurate video translation, business translation and more to get started with international success and sales.
At TridIndia, we work with professional translators who have experience in translating different types of content in different languages. Contact our project managers today for more details. Call now at +91-8527599523
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