Why Subtitling Matters in Global Business Environment? [6 Crucial Facts]

  • Home
  • Subtitles
  • Why Subtitling Matters in Global Business Environment? [6 Crucial Facts]

Around 86% of companies utilize video as a marketing tool in 2021- up from 61% in 2016. You ask why? Because 84% of people say that they are attracted to a brand by watching a company’s video. There is no neglecting of the fact of prevalence of video marketing, so you are missing out a huge chunk for growth by depending only on traditional text-based video content. You want to develop videos that resonates with as many people as it can, hence subtitling is vital.

“Why subtitling matters in global business environment?” The answer to this question is the businesses plans are nowadays constantly evolving. This growth is very fast with the advancements in technology.

Therefore a business to be running in the current competitive market, it have to stand out from crowd. The only manner that a business can stand out is by gaining some type of competitive benefit. Subtitling can provide your business the perfect competitive edge over its competition.

Let’s jump into the article and explore why accurate subtitling matters.

Reasons Subtitling is Important in Global Business Environment

1. To Increase Market Share

If you have observed a gap in an international market and just want to fill it, a good subtitling plan is the medium to go to reach those genuine new customers. Even locally, you would likely be surprised by how many people are living the portion of their daily lives in a language other than your native one. Your outreach can genuinely get improved by having the right subtitling plan.

Utilizing subtitles that are made according to a specific target audience and market will assist you bring your message about your product and business to genuine customers. Since you are already aware that video is a powerful communication tool, boosting your market share may be a perfect reason to consider a subtitling plan developed by top language service providers.

2. Increases Consumption

Translating your content utilizing subtitles will assist your business reach global audiences. This is because more people will be able to understand and consume the content you are generating. When more people understand what your business is all about, a boost to your sales is immediate. Subtitling also permits you to reach people who have a hearing impairment. This further adds more people who can consumer your content.

Achieving the attention of genuine consumers in a new territory is an effective way to succeed in expansion. This is why you should make sure that your reliable subtitling for global businesses is translated for a great viewer experience which the gets their attention.

3. Overall Audience

Take YouTube as a top-most example. Around 60% of video views on platform like YouTube come from non-English speakers.

Given this fact, global businesses that want to boost viewership are keen to include subtitles to their videos so they may conveniently reach international audiences in overseas markets as well as territories.

4. Builds credibility as a global company

You might look at this as a positive PR for your company.

Delivering translated versions of your videos represents that your company has global presence, that you genuinely gives value to your customers in other regions and countries. Furthermore wanting to establish global presence is one of the major signs you need subtitling.

5. Helps Improve Comprehension

Think about that time when you were viewing a movie and an audible scene comes. Instead of rewinding it again and again to analyze what’s going on, you can go through the subtitles.

Some content includes utilizing some terms that may be complicated for the average person. These could be abbreviations or phrases that only some people know. To make sure that your content is not limited to particular people, you can go for subtitles. This will assist more people understand what is going and sometime boost their interest.

Once there occurs interest in an arena it is convenient to create a following, this will go on to make sure that your future projects are successful.

6. Increase Viewing Time

As per a research conducted by social media websites, videos that are watched with subtitles are proven to boost viewing time of audience. Why? Just because video subtitling make the content way engaging for viewers and hence it becomes more probably for them to get to the end of the video.

Furthermore, to decide whether to hire subtitling solutions or not, you should read industries rely upon language.


A full video subtitling process assures you a high ROI on various markets. Tridindia specializes in subtitling solutions. Our extended network of resources overseen by effective project management makes sure the complete delivery of the assigned project of subtitling is on time. Our team will make sure your video content subtitled is culturally appropriate, linguistically correct, and that it suits the appropriate context.

To hire affordable transcription solutions, contact us today at +91-8527599201 or get a free subtitling quote today.


Never miss a story..!!

Grab the Latest Translation and language News, Tips, Updates & Trends..!!

[email-subscribers namefield=”NO” group=”Public”]
See Our Knowledge Center

Leave A Comment