Started in the late 90s, blog writing has incredibly become an integral aspect of online culture today. But, why blog writing is important for brands is crucial to know because earlier it was used as a personal online journal of people. Today’s blog writing has evolved and is widely used to boost personal brand and also a business.
There are more than 600 million blogs in the entire world today, out of more than 1.8 billion websites.
Another statistic states that 77% of people regularly read blogs online.
This implies that writing a blog still has a GREATER value than what you post on social media platforms. Online readers still look for good blogs to gain knowledge.
Today’s bloggers, brands and businesses create blogs in bulk to drive traffic to their websites, engage customers, etc. In fact, around 70 million new posts are written on WordPress blogs per month.
So, should you kick start quality blog writing today? In this blog, you will learn various reasons why blog writing is crucial for brands.
Why Blog Writing is Crucial For Brands?
The blog is a pathway to connect with your target customers/clients. It offers you a great opportunity to not just showcase your quality work but enables your audience to get aware more of you, your website, or your product.
Let’s understand the importance of blog writing for brands through some valid pointers:
1- Builds Trust and Authority
Trust matters a lot for any business. Understand, that visitors who visit your website are highly distrustful than ever and they require to know and trust your brand before they engage with your brand.
Understand the fact that 9 out of 10 customers purchase your product after reading a review about it on a blog.
Here the crucial role of content writers comes into the picture. They need to write a blog that helps businesses to recreate the same feelings of familiarity and trust that face-to-face communication offers.
This reinforces the importance of blog writing to assure your readers of your credibility through your valuable content.
2- Good for Search Rankings
Another reason why you should begin blog writing is that it will drive a constant stream of visitors from search engines if your brand’s website is optimized to rank well.
WordPress is a great platform to start writing a blog and optimize it for high Google rankings. If your blog ranks well, it can attract traffic, gain authority and generate leads.
If you want your blog to be read by native readers, hire a translator who know what is content translation and has the skills to translate your blog, which makes it effectively rank on Google or any other search engine.
3- Bring Leads & Subscribers
Blog writing can be an excellent lead-generation tool. Writing a blog on a daily basis gives your readers as well as potential consumers a bonus to subscribing to your blog posts.
Having a big list of readers to whom you can send out daily updates about your new products, will make them come back repeatedly to your website, and even boost your traffic and sales massively.
Seeing this, even companies whose audiences are not-native speakers, are opting for affordable content localization to increase the accessibility of their blogs.
4- Builds an Impactful Personal Brand
Out of different ways to establish your personal brand, blog writing is among the most powerful and easiest. Any person looking to make his/her brand get huge recognition in marketing should start educating their target customers.
Suppose, if your blog gets found by any media person researching a story about your niche industry, it could help you reach to media and even get your complete blog published on a popular website. It can also help your brand get the required publicity.
Overall, blog writing makes your brand a power player in the eyes of your target audiences. It is one of the most productive ways to engage customers that can help you beat your competitors.
When you do blog writing and get found by the media, it will likewise help improve your mind-awareness when your consumers require a solution that you offer.
All the above-mentioned pointers are valid if your blog writing is effective. Because a successful blog will not just boost your brand’s visibility but also ensures more sales and profits in the long term. If you have no one in your in-house team who can write informative blogs, find the right blog writing service provider who can compose rich blogs for your brand.
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