- February 14, 2020
- Posted by: Tridindia
- Category: Translation Blog, Translation Tips
Trading in the international market is not like trading with your local vendor. Though it promises you improved profitability and strengthened sales performance, succeeding in the global market is not everyone’s cup of tea. No, the reason behind this is not a lack of efforts or fruitful strategies. They are definitely important for your business growth on a global scale. But, the key that takes your business from zero to the hundredth level in the overseas market is translation. If you have got that right, your boat will smoothly sail through, or else it will drown, leaving you nowhere.
So, translation is indeed an important factor that helps you grow your business roots by transcending the linguistic and cultural barriers. If you outsource translation to a valuable translation company, you can be rest assured that your first step towards carrying out international trade is successfully crossed. Choose your translation vendor wisely. Coming back to the blog, we are here to help you explore the major benefits of translation. Scroll down to explore them.
Benefits Of Translation In International Trade
When you are dealing with international clients, you need not to be just aware of their language, but also their culture. This is specifically important when the target language is not your second, third or even fourth language. Communication, in this case, is next to impossible. Hence, translation comes to your rescue to help both the parties communicate and trade with each other without any doubt or confusion.
Here are some of the most prominent benefits that you’ll achieve through translation –
♦ Reach a Global Audience
Despite being a global lingua franca, English is spoken by only 20% of the world’s population and the rest prefer to speak their native languages. Hence, through translation, you get the opportunity to reach a global audience. There is no major difference between language and communication, but, a thin line divides them. You can only communicate your thoughts if you know their language and understand their cultural preferences. Through translation, you can talk to them like a local and persuade them.
♦ Explore New Market Segments
A vision for reaching out and exploring new market segments and niches can help you touch new heights of business growth. But, how would you achieve that? Do you think it is that easy? Certainly not. Being an art of beautifully communicating your message in the target language of the customers, translation helps you try your hands in different market segments. It has the power to localize your message as per the target audience.
♦ Powers Your Marketing Strategies
You may have spent lots of time and efforts in devising a productive marketing strategy. But, what if it does not work out in the target market? Professional translators do not just convert the words in the target language, but also ensure that all the translated sentences have the right meaning imbibed in them. If you are seeking success, do not look for literal translation. For example, there are several languages spoken in China, which means that your target customers may be speaking different dialects of Chinese languages. So, translating your marketing materials in a specific dialect will boost the chances of success of your marketing strategy in China.
In addition to these, increase in sales and improvement in profit and revenues are also some of the key benefits that translation offers to your business. Do watch out for these benefits. If you invest in translation, you will surely observe improvement in business growth.
Translate In All Major International Trade Languages
Besides English, German, Mandarin, Spanish, Arabic, Japanese, and Portuguese are the major international trade languages today. Most of the successful businesses outsource the quickest Portuguese translation (and translation in other languages too) to translate their important trade documents in these languages, so as to capture a major proportion of the market. Why are you left behind? If you visualize your business to grow as big as the Fortune 500 companies, translation can be a great help. At TridIndia, we have professional translators on board, who translate all types of business/ trade documents in all types of Indian and foreign languages. According to the need of your translation project, it is assigned to expert translators who are specialized in the desired fields, for example, specialization in translating marketing materials.
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