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Business Success in Turkey: How To Understand Turkish Consumers?

In terms of GDP and population, Turkey ranks 17th. It is the third-largest biscuit manufacturer in the world and the seventh-largest home appliances manufacturer. Turkish exports also include textiles and jewelry. In the next decade, Turks will become more working-age, potentially driving consumption and production growth. Food and beverages, home- and personal-care products, durable goods, […]
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Chinese Marketing Strategies: How to Enter in the Chinese Market?

As China continues to grow economically, foreign companies entering the country will find success in attracting Chinese consumers as customers. The Chinese consumer may not respond well to foreign brands due to cultural, normative and belief differences. Marketing staff must carefully study the market in order to survive by introducing similar Chinese products to international […]
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