Why Video Transcription is so Important? [3 Crucial Reasons]

Do you know why video transcription is so important? We bet, many of you may not. The modern digital world demands you (your business) to have high exposure on Google. The more the customers are aware of your brand, the more they are likely to get engaged with your brand.

Those who can relate to this will clearly understand the importance of devising clever marketing strategies in the digital world. Your success depends on the planning and implementation of these strategies.

So, why not take the essential benefits of video transcription? Video content act as a pivotal element of your marketing strategy.

In the present scenario, where

♦ 87% of marketing professionals consider video as a great marketing tool, and
♦ 85% of the online population in the US like to watch video content online,

Thus, transcribing videos definitely makes sense.

Here in this blog, we will explore why it is essential for business owners to transcribe their video content.

So, scroll down to learn the huge need of transcription of video in the modern business world.

Why Video Transcription is So Important?

Anything in written format is obviously beneficial for a business owner as it serves as proof of something when required at a later date.

For example, if you want to check what type of video content got you the most number of visits a few years ago, transcripts will help you analyze it quickly. It will also be easier for you to disseminate the information among your employees.

Video content with captions increases the views by 40%. The CTA clicks also decrease (almost by 26%) if captions are removed from the video.

In addition, the major need of video transcription is increasing for the following reasons –

1. Improved Accessibility

Transcription helps in creating closed captions for videos, which in turn, provides easy accessibility of video content to the deaf and hearing-impaired individuals.

This implies that by outsourcing video transcription, you will be able to attract more than 466 million people who have been reported to suffer from hearing loss, according to the WHO reports.

In addition, transcripts help people enjoy your video in a sound-sensitive environment.

If a person is travelling through a public vehicle and forgot his headphones at home, he can still understand the video (on mute) with the help of video transcripts.

2. Improve SEO

For every business owner in the digital marketing world, SEO is the most important element that needs major attention.

Search engines cannot read or crawl videos on your website. Hence, transcription of video content is highly recommended so that Google spiders can crawl and index the written text.

This will not just improve your ranking but also helps extremely increase the reach of videos.

Do not forget to optimize the transcripts with specific keywords that will help you rank higher in the top SERPs. You will be amazed to know that 7 out of 10 digital marketing experts optimize their videos for SEO.

3. Creating a Lead Magnet

One of the major benefits of transcription of videos is that it helps in creating a lead magnet, which in turn, grows your email list and drives more traffic to your website.

Creating quality video content is not an easy task. But, you can use the video transcripts to repurpose the content as ebooks, Infographics, Blog Posts, Social network posts, Word or PDF Downloadable content, or Email marketing content.

The same video content can be used in numerous ways to engage the audience and generate more leads.

Tip: Hire a prominent transcription agency in Delhi o get your video content transcribed accurately and professionally.

In Conclusion

Be it improving your global outreach, exploring opportunities, or optimizing your marketing efforts according to user preferences, transcripts help you with everything.

At TridIndia, we provide you with something extra. We are known to offer quality video transcription along with a translation of transcripts in any Indian or foreign language. So, while you are with us, you can target a global audience through the same in different languages.

If you wish to reach a 10x larger audience in the international market, call us right away at +91-8527599223 Or request an instant quote to get the best transcription solutions within your budget.


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